this post was submitted on 16 May 2026
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Well, it is important, but not as much as these people think it is
It exists. I’m unconvinced that it’s “important.”
Internet advertising has taught us a lot. Every single part of it is trackable so you can see what value you’re getting from it. And that value is tiny. This is why internet ads are a mess. It’s a fuck-shit stack of deceptive trash because that’s the only thing that can actually bring home a fraction of a penny. Display ads are like chemical suits: they do nothing!
That's not necessarily how ads work though. Who clicks on an ad anyway? But a few months after seeing it, you're looking into buying something and you remember the brand or website from the ad you saw. Or heard on the radio.
Incidentally, I know someone who quintupled a company's sales in a foreign country subsidiary in a few months by increasing ad spend. The upper leadership in the home country was against it since "we have a strategy and it works" but since he took control of the subsidiary, he could take the risk and disobey orders. Back home it's a known brand already, but nobody knew it in that particular target market.