They paid a consultant firm to come up with that rebranding strategy
this post was submitted on 16 May 2026
44 points (100.0% liked)
Not The Onion
21492 readers
1110 users here now
Welcome
We're not The Onion! Not affiliated with them in any way! Not operated by them in any way! All the news here is real!
The Rules
Posts must be:
- Links to news stories from...
- ...credible sources, with...
- ...their original headlines, that...
- ...would make people who see the headline think, “That has got to be a story from The Onion, America’s Finest News Source.”
Please also avoid duplicates.
Comments and post content must abide by the server rules for Lemmy.world and generally abstain from trollish, bigoted, ableist, or otherwise disruptive behavior that makes this community less fun for everyone.
And that’s basically it!
founded 2 years ago
MODERATORS
They hired the best brand strategy team from McKinsey
With Paramount and HBO now consolidating they're gonna need another name. ParaHBWBDISC++ perhaps?
Max+ Go
Christ I hate these people. I work with a guy who constantly says “You gonna tell me marketing and branding doesn’t matter? Apple is the most valuable company in the world!”
Like that makes ANY sense…
Well, it is important, but not as much as these people think it is
It exists. I’m unconvinced that it’s “important.”
Internet advertising has taught us a lot. Every single part of it is trackable so you can see what value you’re getting from it. And that value is tiny. This is why internet ads are a mess. It’s a fuck-shit stack of deceptive trash because that’s the only thing that can actually bring home a fraction of a penny. Display ads are like chemical suits: they do nothing!
This is the best thing I’ve seen todat
That’ll be 50k, sir
Or someone couldn't figure out how to turn off capslock.
They should have gone with Copilot X
CopiloX
CoXpilot
CoXBoX
Edit: The Icon:
spoiler
I'm interested...
it wasn't XBOX before‽
That'll save the brand
lol lmao even
Someone give this guy a raise!
That is truly funny.