I know it's quite an insignificant bit of enshittification but I still feel a bit miffed that every logo these days looks the same.
this post was submitted on 01 Jun 2026
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Enshittification
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What is enshittification?
The phenomenon of online platforms gradually degrading the quality of their services, often by promoting advertisements and sponsored content, in order to increase profits. (Cory Doctorow, 2022, extracted from Wikitionary) source
The lifecycle of Big Internet
We discuss how predatory big tech platforms live and die by luring people in and then decaying for profit.
Embrace, extend and extinguish
We also discuss how naturally open technologies like the Fediverse can be susceptible to corporate takeovers, rugpulls and subsequent enshittification.
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Fashions are cyclical and ornamentation and busy-ness will become popular again someday.
I hope you're right but I'm not sure it's really as set in stone as you make it sound.
Its a pretty well documented phenomena
Generation A does something a certain way
Generation B rejects their parents' taste, does the thing a different way
Generation C goes "there was some good stuff back in A's day, maybe we shouldn't write them off completely" and boom we're wearing bell bottoms in the 90s
Why do we still have mom jeans then, no one looks good in them
We don’t still have mom jeans. We have mom jeans again, supporting kobold’s point.
They never went away though
They are called mom jeans because - because - until recently, and since the early nineties, only moms wore them. Not sure about you but where I come from, “mom” is not synonymous with fashionable.
Nothing goes away. Things go in and out of fashion and the zeitgeist - that’s really what is being discussed here.
I'm not sure it's really applicable here. What I'm seeing in this picture is not an evolution from "Style A" to "Style B", it's more like an evolution from lots of diverse logos to a completely uniform design across the industry. It's not an evolution from one style to another, but more like a consolidation from unique logos to sameness.
I have a hard time seeing them diversifying again. Maybe someone will change but then the others might just follow suite.
Until eventually enough execs get tired of it and demand busier logos because itll catch attention
I follow design trends and I've been told complexity and uniqueness will make a comeback for 5 years in a row. Will it come back someday? Sure but that day may be decades into the future for all I know. I believe it when I see it.