this post was submitted on 10 Jan 2025
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Electric Vehicles

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Three things are no secret: 1) Elon Musk benefits more than any other individual from Tesla’s success, 2) Elon Musk has gotten extremely involved in political matters (emphasis on “extremely”), and 3) many people won’t buy Tesla products because of those first two facts.

New research from JW Surety Bonds finds that 1 out of 4 Americans “avoid Tesla’s technology due to their opinions on Elon Musk.” That’s a full quarter of the US public that won’t consider great electric vehicles, including the best selling vehicle in the world, because of Musk’s highly abnormal involvement in US politics.

Before we get to more of the research, it should also be noted that Musk has been getting more and more involved, including in highly abnormal and extremely right-wing ways, in European politics — in the UK, Italy, Germany, and other major auto markets. Without a doubt, this is starting to impact consumer behavior in Europe as well.

I can’t think of anything else as significant in consumer product sales. Yes, there are some other highly politically engaged business people, but they aren’t so directly involved or tied to significant mass-market products. (I’m not counting the MyPillow guy, for example.) There are founders and CEOs of major corporations who are known political actors, but not so openly and loudly that they draw widely significant scrutiny or tarnish the brand they represent.

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[–] Yerbouti@sh.itjust.works 3 points 52 minutes ago

75% of americans are selfish assholes.

[–] JokeDeity@lemm.ee 1 points 25 minutes ago

I legitimately used to want a Tesla car, long long ago.

[–] SleafordMod@feddit.uk 3 points 1 hour ago
[–] coldasblues@lemm.ee 6 points 2 hours ago (1 children)

Right. Because that's the ONLY reason we aren't buying Tesla shit. It has nothing to do with the cost of everything sky rocketing.

[–] bitchkat@lemmy.world 5 points 1 hour ago

Then that is the reason that you are avoiding them. They know you aren't buying. What's important here is the people that can afford a Tesla but are choosing to look elsewhere because of Elon. This includes repeat customers as well.

[–] Railcar8095@lemm.ee 8 points 3 hours ago (2 children)

How many of those are the target demographic for Tesla?

I would not buy a Tesla because of musk, but also because I don't have the need for a car or the income for one.

[–] bitchkat@lemmy.world 2 points 1 hour ago

I've had one for over 5 years. I'm not buying another car for about 5 years but its not going to be a Tesla.

[–] madcaesar@lemmy.world 7 points 2 hours ago (2 children)

I was looking at an electric car, decided against it because they are way too expensive. But during my research Tesla was completely out of the question for me because I will never support that piece of shit.

[–] IamAnonymous@lemmy.world 3 points 1 hour ago

My SO always reminds me how I wanted to buy a Tesla around 2018 and was a big fan of Elon Musk having read his biography. Fortunately or unfortunately he decided to not keep his mouth shut lol. I won’t consider buying Tesla for any reason, even if they start ranking as the best quality built car.

[–] nonfuinoncuro@lemm.ee 1 points 1 hour ago

just bought a kia instead of Tesla, also my house came with level 2 CCS

[–] Kalcifer@sh.itjust.works 7 points 8 hours ago (1 children)

You avoid Teslas because of Elon Musk. I avoid Teslas because of security, privacy, and proprietary tech concerns.

We are not the same.

/j

I avoid teslas because I have a white car and I don't want them to crash into me.

[–] Clent@lemmy.dbzer0.com 7 points 8 hours ago (1 children)

That’s a full quarter of the US public that won’t consider great electric vehicles

This is subjective.

including the best selling vehicle in the world

This is distorted by the fact that they have fewer than half a dozen models. They aren't even in the top 10 brands world wide. BYD is in the top 10 and they sell twice as many vehicles.

Tesla isn't growing and as the foul Musk spread through global politics the brand will fall more. He wasted his first mover advantage. It's just a waiting game on how long the market will remain irrational with the stock price.

[–] nomous@lemmy.world 3 points 1 hour ago

Exactly this, I would've bought one eventually if he'd just shut up, a lot of would.

But why would I support an openly racist, fascist, fuckhead trying to buy his way into power? Toyota, Honda, Kia, and all the other corpos are plenty evil and have the manufacturing and support experience an auto maker needs.

The idea of a generic parts "libreauto" is cool. A frame/chassis designed to accept drop-in parts from other established manufacturers so you could part out wrecked cars and assemble them into your own frankencar.

[–] Elkot@lemmy.world 6 points 8 hours ago

Yeah fuck this guy

[–] thericofactor@sh.itjust.works 3 points 8 hours ago

I hate how, when he needs some money, he can just drop a crypto meme coin name somewhere on social media and watch the price go up. He can then sell all of the coins he undoubtedly bought beforehand and sit back and watch a couple of millions added to his bank account. He did it a couple of times with doge, and now with kekius. I'm not smart enough to follow the money for crypto coins, but I'm sure someone could identify one or more whale accounts with suspicious buying and selling moments for these coins as Musk's secret little money factories. (Or the creation of a couple of thousands of smaller accounts, if he really wanted to conceal his tracks)

[–] AlexWIWA@lemmy.ml 19 points 13 hours ago (1 children)

They’re also not good cars. There’s no reason to buy a new one in 2025

[–] tempest@lemmy.ca 6 points 13 hours ago (2 children)

Even now I'm pretty sure they have one of the best if not the best drivetrains. The problem is everything else is total trash and you won't be able to fix it if anything goes wrong

[–] dinckelman@lemmy.world 7 points 12 hours ago (1 children)

That's the thing that sucks. Engine tech is incredible. Everything else is miserably and embarassingly bad. Even if Elmo wasn't such a colossal fucking bigot, I would never consider getting a Tesla for the asking price, or used

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[–] anachronist@midwest.social 10 points 12 hours ago (1 children)
[–] skip0110@lemm.ee 0 points 5 hours ago

Tesla has “tech”!?!??

They sell average EVs, a bunch of branded meme items, and a stock. No tech.

[–] pineapplelover@lemm.ee 5 points 10 hours ago (1 children)

You could've shutted the fuck up and profited

[–] MutilationWave@lemmy.world 2 points 9 hours ago (1 children)

And Donald Trump could have invested his inheritance and made more money than god, yet look at them now?

[–] nomous@lemmy.world 2 points 1 hour ago (1 children)

That's the problem when people are born on 3rd base. They get to walk it in and think they hit a home run when really they just did what any normal person would've done. Someone else would probably even do it better.

[–] TheObviousSolution@lemm.ee 2 points 9 hours ago

The problem is how many are still ideologically attracted to him or the MAGA movement and how likely are they to be impulse buyers. Musk already made sure to get the most money he could out of the nerds that would have no problem moving onto competitors once there was legitimate competition. There's legitimate competition, meaning that in order for Musk to continue making the big bucks, he has to appeal to the same sort of market Alex Jones was able to peddle bullshit dietary supplements to.

[–] IDKWhatUsernametoPutHereLolol@lemmy.dbzer0.com 3 points 10 hours ago* (last edited 10 hours ago)

For me, its more about the fact that I don't trust that unhinged motherfucker to not do a mandatory update in the middle of the highway and disable braking.

[–] casmael@lemm.ee 25 points 16 hours ago

Those are rookie numbers - you gotta pump those numbers up

[–] ExtremeDullard@lemmy.sdf.org 143 points 21 hours ago* (last edited 21 hours ago) (1 children)

Count me among the boycotters. Musk has made it all but certain I'll never ever buy any product or service he benefits from if I can avoid it.

Also...

Musk’s highly abnormal involvement in ~~US~~ world politics

There. FTFY.

[–] MyOpinion@lemm.ee 60 points 21 hours ago (4 children)

He is one of the most dangerous people today. Not one penny of my money will go to him willingly from me.

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[–] Shacktastic@lemy.lol 29 points 18 hours ago

I can't boycott Tesla because of Musk because their reputation for poor build quality and horrific servicing means I wouldn't even consider them to begin with. That and I want my control stalks.

[–] m_f@midwest.social 80 points 21 hours ago (2 children)

A family member had a deposit down on a Cybertruck and was ready to buy one. They canceled their deposit and bought a different EV because of how much they despise Elon now, so it's not just sour grapes from people that couldn't/wouldn't buy one anyways.

[–] Rai@lemmy.dbzer0.com 4 points 11 hours ago

At least they also don’t have to put their car into CAR WASH MODE to not brick it getting a clean hahaha

[–] Nollij@sopuli.xyz 30 points 19 hours ago

It may be difficult to really say who's part of that group. Years ago, I definitely wanted a Tesla. Would I have been part of that group at that time? Then the downsides started to show up. Poor QA. No independent repairs. Expensive repairs and poor warranty coverage. Their vision of a car controlled by an app. Then Musk went insane.

Then later, when I was in the market for a new car, I didn't seriously consider a Tesla. I looked at them briefly to make sure I wasn't missing out on something big, and found the options to be lackluster. I ended up buying a Bolt.

Would I have bought a Tesla, were it not for Elon's political actions? TBH, probably not. The repairs thing really turned me off. Even though it's largely theoretical (I've yet to find an independent EV mechanic), it's very important that I have the possibility.

[–] fadhl3y@lemmy.world 14 points 16 hours ago (4 children)

I own a 5yo Tesla. I would have upgraded, except for the fact that giving more money to Musk is horrific.

[–] Rookeh@startrek.website 1 points 3 hours ago

Same, my Model 3 turns 5 years old soon. My original plan was to keep it for at least 8 years until the HV battery warranty expires - but, it has had its first major breakdown in the last 6 months, and although Tesla did manage to fix it I'm now window shopping for a replacement.

I don't think I'll get another Tesla, at least not as the situation stands. If Elon decided to sell it to some unobtrusive billionaire who is content to sit there, shut up and get even richer without meddling in geopolitics - and if they put back the fucking turn signal stalks - then maybe I would consider it, as otherwise the car is easy to live with, pleasant to drive and has acceptable range for what I need - and newer versions will go even further. But, there are a lot of alternatives on the market to consider now as well.

I am sure there is a team of very talented engineers at Tesla, and that they are the reason the company has been as successful as it is, despite the moron in charge of it.

[–] ayyy@sh.itjust.works 5 points 9 hours ago (1 children)

Cars should last like 20 years…

[–] nomous@lemmy.world 1 points 58 minutes ago

People are getting used to the idea of Vehicles as A Service and it's a terrible fucking idea.

It's ruining cell phones and it'll ruin auto ownership.

[–] Asetru@feddit.org 7 points 12 hours ago

I would have upgraded

Why though? Anything wrong with your car?

[–] pumpkinseedoil@mander.xyz 10 points 13 hours ago

It's much better for the environment anyway when you keep it longer. 5y is nothing for an electric car, even if it has multiple hundred thousand kilometers it should be fine.

[–] LovableSidekick@lemmy.world 8 points 14 hours ago

Other 75% just don't want to spend that much fucking money on a car.

[–] Gammelfisch@lemmy.world 20 points 18 hours ago (2 children)

I have yet to purchase a single product made by the racist loser and I will continue to do so.

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