this post was submitted on 10 Jan 2025
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Electric Vehicles

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Three things are no secret: 1) Elon Musk benefits more than any other individual from Tesla’s success, 2) Elon Musk has gotten extremely involved in political matters (emphasis on “extremely”), and 3) many people won’t buy Tesla products because of those first two facts.

New research from JW Surety Bonds finds that 1 out of 4 Americans “avoid Tesla’s technology due to their opinions on Elon Musk.” That’s a full quarter of the US public that won’t consider great electric vehicles, including the best selling vehicle in the world, because of Musk’s highly abnormal involvement in US politics.

Before we get to more of the research, it should also be noted that Musk has been getting more and more involved, including in highly abnormal and extremely right-wing ways, in European politics — in the UK, Italy, Germany, and other major auto markets. Without a doubt, this is starting to impact consumer behavior in Europe as well.

I can’t think of anything else as significant in consumer product sales. Yes, there are some other highly politically engaged business people, but they aren’t so directly involved or tied to significant mass-market products. (I’m not counting the MyPillow guy, for example.) There are founders and CEOs of major corporations who are known political actors, but not so openly and loudly that they draw widely significant scrutiny or tarnish the brand they represent.

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[–] _cryptagion@lemmy.dbzer0.com 2 points 16 minutes ago

I mean, there's also the fact that his cars are expensive, and shit.

[–] Ulrich_the_Old@lemmy.ca 8 points 55 minutes ago

If you are not self aware enough to be embarrassed that you are driving a cybertruck do not worry, everyone who sees you driving it is embarrassed for you.

[–] vga@sopuli.xyz 2 points 30 minutes ago* (last edited 28 minutes ago)

Yeah at this point I'd rather get rid of my Tesla, but unfortunately I'm not rich enough to just willy nilly change cars because I don't like the owner of its manufacturer.

Car manufacturers are a weird bunch. Like take Henry Ford for example, total nazi sympathizer. Or Volkwagen, from none other than Mr. Hitler himself.

[–] JokeDeity@lemm.ee 8 points 3 hours ago

I legitimately used to want a Tesla car, long long ago.

[–] SleafordMod@feddit.uk 12 points 4 hours ago (1 children)
[–] Sweetpeaches69@lemmy.world 1 points 24 minutes ago

I can't even imagine how that he tried to @ the king

[–] Yerbouti@sh.itjust.works 8 points 3 hours ago

75% of americans are selfish assholes.

[–] coldasblues@lemm.ee 14 points 5 hours ago (1 children)

Right. Because that's the ONLY reason we aren't buying Tesla shit. It has nothing to do with the cost of everything sky rocketing.

[–] bitchkat@lemmy.world 8 points 4 hours ago

Then that is the reason that you are avoiding them. They know you aren't buying. What's important here is the people that can afford a Tesla but are choosing to look elsewhere because of Elon. This includes repeat customers as well.

[–] Railcar8095@lemm.ee 14 points 6 hours ago (2 children)

How many of those are the target demographic for Tesla?

I would not buy a Tesla because of musk, but also because I don't have the need for a car or the income for one.

[–] bitchkat@lemmy.world 5 points 4 hours ago

I've had one for over 5 years. I'm not buying another car for about 5 years but its not going to be a Tesla.

[–] madcaesar@lemmy.world 10 points 5 hours ago (2 children)

I was looking at an electric car, decided against it because they are way too expensive. But during my research Tesla was completely out of the question for me because I will never support that piece of shit.

[–] IamAnonymous@lemmy.world 8 points 4 hours ago

My SO always reminds me how I wanted to buy a Tesla around 2018 and was a big fan of Elon Musk having read his biography. Fortunately or unfortunately he decided to not keep his mouth shut lol. I won’t consider buying Tesla for any reason, even if they start ranking as the best quality built car.

[–] nonfuinoncuro@lemm.ee 1 points 4 hours ago

just bought a kia instead of Tesla, also my house came with level 2 CCS

[–] Kalcifer@sh.itjust.works 13 points 11 hours ago (2 children)

You avoid Teslas because of Elon Musk. I avoid Teslas because of security, privacy, and proprietary tech concerns.

We are not the same.

/j

[–] BigBenis@lemmy.world 1 points 28 minutes ago

I avoid them because they keep bursting into flames/accelerating out of control.

I avoid teslas because I have a white car and I don't want them to crash into me.

[–] Clent@lemmy.dbzer0.com 12 points 11 hours ago (1 children)

That’s a full quarter of the US public that won’t consider great electric vehicles

This is subjective.

including the best selling vehicle in the world

This is distorted by the fact that they have fewer than half a dozen models. They aren't even in the top 10 brands world wide. BYD is in the top 10 and they sell twice as many vehicles.

Tesla isn't growing and as the foul Musk spread through global politics the brand will fall more. He wasted his first mover advantage. It's just a waiting game on how long the market will remain irrational with the stock price.

[–] nomous@lemmy.world 8 points 4 hours ago

Exactly this, I would've bought one eventually if he'd just shut up, a lot of would.

But why would I support an openly racist, fascist, fuckhead trying to buy his way into power? Toyota, Honda, Kia, and all the other corpos are plenty evil and have the manufacturing and support experience an auto maker needs.

The idea of a generic parts "libreauto" is cool. A frame/chassis designed to accept drop-in parts from other established manufacturers so you could part out wrecked cars and assemble them into your own frankencar.

[–] Elkot@lemmy.world 6 points 11 hours ago

Yeah fuck this guy

[–] AlexWIWA@lemmy.ml 23 points 16 hours ago (5 children)

They’re also not good cars. There’s no reason to buy a new one in 2025

[–] Semi_Hemi_Demigod@lemmy.world 1 points 1 hour ago

Even if they fired Elon tomorrow I wouldn't buy one for this reason. A few years ago they were the only viable option for an electric car, so people overlooked a lot to get one of them. But now there's a ton of electric cars and even more coming out in the future. Why would I go with a company that's had pretty significant issues over one from a company with more experience building cars?

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[–] anachronist@midwest.social 11 points 15 hours ago (1 children)
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[–] thericofactor@sh.itjust.works 3 points 11 hours ago (1 children)

I hate how, when he needs some money, he can just drop a crypto meme coin name somewhere on social media and watch the price go up. He can then sell all of the coins he undoubtedly bought beforehand and sit back and watch a couple of millions added to his bank account. He did it a couple of times with doge, and now with kekius. I'm not smart enough to follow the money for crypto coins, but I'm sure someone could identify one or more whale accounts with suspicious buying and selling moments for these coins as Musk's secret little money factories. (Or the creation of a couple of thousands of smaller accounts, if he really wanted to conceal his tracks)

[–] Zink@programming.dev 1 points 35 minutes ago

The richest person in the world, folks. If most will-paid professionals lost 99% of their money, they would essentially be back to zero. If Musk lost 99% of his money, he would still be one of the world’s billionaires.

He would have thousands of millions of dollars.

Before or after the 99% loss, he could finance his daily life with cheap loans wherever needed. There would be no real effect on his personal life, just on how his professional life and big-boy money score affected his ego.

And yet he fucks around with scamming random followers out of their crypto pennies. That’s hire you know he’s sick or sadistic or both.

[–] ExtremeDullard@lemmy.sdf.org 150 points 1 day ago* (last edited 1 day ago) (7 children)

Count me among the boycotters. Musk has made it all but certain I'll never ever buy any product or service he benefits from if I can avoid it.

Also...

Musk’s highly abnormal involvement in ~~US~~ world politics

There. FTFY.

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[–] pineapplelover@lemm.ee 5 points 14 hours ago (1 children)

You could've shutted the fuck up and profited

[–] MutilationWave@lemmy.world 3 points 12 hours ago (1 children)

And Donald Trump could have invested his inheritance and made more money than god, yet look at them now?

[–] nomous@lemmy.world 3 points 4 hours ago (1 children)

That's the problem when people are born on 3rd base. They get to walk it in and think they hit a home run when really they just did what any normal person would've done. Someone else would probably even do it better.

[–] casmael@lemm.ee 26 points 19 hours ago

Those are rookie numbers - you gotta pump those numbers up

[–] m_f@midwest.social 81 points 1 day ago (2 children)

A family member had a deposit down on a Cybertruck and was ready to buy one. They canceled their deposit and bought a different EV because of how much they despise Elon now, so it's not just sour grapes from people that couldn't/wouldn't buy one anyways.

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[–] Shacktastic@lemy.lol 30 points 21 hours ago

I can't boycott Tesla because of Musk because their reputation for poor build quality and horrific servicing means I wouldn't even consider them to begin with. That and I want my control stalks.

[–] TheObviousSolution@lemm.ee 2 points 12 hours ago

The problem is how many are still ideologically attracted to him or the MAGA movement and how likely are they to be impulse buyers. Musk already made sure to get the most money he could out of the nerds that would have no problem moving onto competitors once there was legitimate competition. There's legitimate competition, meaning that in order for Musk to continue making the big bucks, he has to appeal to the same sort of market Alex Jones was able to peddle bullshit dietary supplements to.

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