this post was submitted on 08 Jul 2025
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53
China’s Next-Gen TV Anchors Hustle for Jobs AI Already Does: The rise of AI in broadcasting is pushing China’s top journalism schools to rethink what skills still set human anchors apart. (www.sixthtone.com)
submitted 5 months ago by Pro@programming.dev to c/technology@lemmy.world
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[–] TheGrandNagus@lemmy.world 20 points 5 months ago* (last edited 5 months ago) (5 children)

Having artificially generated news anchors seems so bizarre to me.

It's one person that in a country like china will be seen by tens or hundreds of millions of people. Is it really worth it to axe that job and put some uncanny valley CGI figure in their place? The per viewer cost saving must be fractions of a penny, and it risks putting off a not insignificant amount of people.

Now, if initiatives like this can be used for things like generating a figure that can do sign language in the corner of a screen that would be an amazing development, but this? I just don't see it.

I even get it for broadcasting to a very small audience, such as languages with almost no speakers. E.g. having an always-available Welsh language presenter. But this? Nah.

[–] Tetsuo@jlai.lu 10 points 5 months ago (1 children)

With the constant stream of news I would suppose it's handy to have some virtual anchor available 24/24 and that you can start in a matter of minutes.

It's cynical of course but I kind of get the idea.

[–] WhatAmLemmy@lemmy.world 13 points 5 months ago

The AI anchor will never die, grow old, or grow a conscience. It can remain the perfect propaganda operative, A/B test in real time, etc, forever.

[–] ExLisper@lemmy.curiana.net 9 points 5 months ago* (last edited 5 months ago)

The per viewer cost saving must be fractions of a penny.

Why wouldn't you save a fraction of a penny if you could? Out of compassion for a fellow human? That's insane.

[–] t_berium@lemmy.world 2 points 5 months ago

It's about control.

[–] deafboy@lemmy.world 1 points 5 months ago

The per viewer cost saving must be fractions of a penny.

For a national television, sure. For the hundreds of thousands of small influencers seeing this free advertisement on TV, it would be a major cost saving.

Imagine all the ladies from the tiktok mills not having to make funny faces on camera for hours at a time anymore.

[–] victorz@lemmy.world 1 points 5 months ago

I love this reasoning. Perfectly agree. Must be so unnecessary for large stations. Although I guess this does open up for smaller broadcasters to open news rooms.

But yeah, it would sure put me off. I wasn't to see a human speaking to me.

[–] masterofn001@lemmy.ca 8 points 5 months ago

[–] deafboy@lemmy.world 7 points 5 months ago (2 children)

Talk about the uncanny valley... They look like an instagram filter dialed up to 11.

[–] Miaou@jlai.lu 2 points 5 months ago

I mean it's China, they like this stuff. I had a picture taken there for some paperwork stuff and they photoshopped that thing till I looked 15 lol

[–] jet@hackertalks.com 6 points 5 months ago

Max headroom would like to have a word.

Things humans can do that ai can't, currently do, politicking, sleeping to the top, building a brand outside of work, demonstrating integrity

[–] opus86@lemmy.today 1 points 5 months ago

Stations in the US are already trying it.