Edit: As @bdonvr@thelemmy.club points out below
The gender orientation of the firefox logo is something I haven't thought about ever.
What's the point of this?
this post was submitted on 11 Apr 2026
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The point is that you've fallen for some idiots on X making up culture war bullshit.
Kit's supposed pronouns aren't mentioned by Mozilla anywhere in any Mozilla announcements.
One news site attributes this quote to Mozilla
Kit (he/she/they/them/it) is the user’s constant companion. Wherever they choose to roam, Kit will accompany and guide them with clever, playful encouragement and support — giving the user the confidence to run free.
That's the one and only place that even remotely mentions it as far as I can tell. And it's not even a statement that it's NB or they/them... More like it's a fictional mascot call it what you want.
Mozilla uses "they're" to refer to Kit, but other than that there's no explicit statement at all.
Kit is a companion, not a commentator. They’re not here to deliver punchlines. Kit shows up as a small signal that Firefox is working for you, then steps back so you can keep moving.
I used "they" etc. when I don't know the gender of the person I'm talking about. I feel like that's the safest assumption.
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True, it was just "a fox" for me so far. I didn't really care about the gender of a drawing. I guess it is a good awareness move though
Feels like a publicity stunt more than a genuine attempt to include non-binary people.
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To me, this feels more like a PR move than an awareness move. Kind of like: "We don't wanna do anything substantial so uuuuh let's just make our logo non-binary".
It's a terrible PR move if you don't say anything about it. They didn't say "Hey, look! Our mascot is non-binary!" All they did was use they/them pronouns.
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It's a distraction from the real important issue, which is...
...what does the fox say? /j
Wha-pa-pa-pa-pa-pa-pow?!
Ring-di-ding-di-ding-di-ding?
Well, if I was creating a mascot, and I didn't want to think about their gender orientation... they/them pronouns are what I would use. Mozilla actually didn't announce the mascot's gender. People just saw they/them pronouns and made the inference from there.
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By the way this is NOT a new Firefox logo. It's just the fox mascot drawing that may be used in other parts of the UI like the welcome screen after a new install, or on social media.
The actual logo remains unchanged.
On top of that nowhere in the announcement are the supposed pronouns mentioned: https://blog.mozilla.org/en/firefox/meet-kit/
Actually the whole thing may be bullshit. Literally the only Mozilla reference I can find to Kit's pronouns is a statement given to like one or two blogs, and it says that any pronoun is acceptable.
Kit (he/she/they/them/it) is the user’s constant companion. Wherever they choose to roam, Kit will accompany and guide them with clever, playful encouragement and support — giving the user the confidence to run free.
That's attributed to Mozilla here: https://www.neowin.net/news/firefox-has-killed-its-old-mascot-heres-what-the-new-cute-one-looks-like/
All other references seem to be chuds on X claiming that it's explicitly they/them and acting like Mozilla is making a big deal about that. As if it matters either way.
If you had some kind of reaction to this post you've fallen for culture war bullshit propaganda, congratulations.
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What if.... hear me out.... what if we remove the focus on gender altogether? What if we stop engendering things that don't have genders? Like logos... and behavioral attributes...
Since Mozilla actually didn’t and the post is based on a lie, I’ll say congratulations, your reaction is almost certainly what they were hoping for
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Waterfox needs to catch up with a gender-fluid fox
Wait, there is a Waterfox? Is there also an Earth and Air fox? Then we could have an AvatarFox!
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Isn't the old mascot/logo completely non-gendered already?
There was nothing like that with the old fox-that-is-on-fire, so I guess mozilla is making a statement by pointing it out.
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That's stupid, it was genderless before until they brought it up.
Mozilla didn't bring it up. The story is made up by right-wing trolls.
The old one was also non-binary. Prove me wrong.
(Honestly, I just don't care. Load the web page and render some JavaScript already)
Just search for "Firefox Chan". And maybe keep on SafeSearch too...
And maybe keep on SafeSearch too…
No, I don't think I will
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Are telling me they fired the previous mascot to hire a gender minority? Smh
I never knew or thought about the old one's gender.
It uses qubits sorry. Get a quantum computer loser
Non-binary PC is just a quantum computer innit?
No, ternary exists. We could have built computers with triodes.
I feel that you're stringing us along with that theory.
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I have a friend IRL called Kit, who also happens to use they/them pronouns.
At risk of being abrasive...
I see blue checkmarks, I downvote. Nothing personal. But I don't want to support that even indirectly.
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Because it was what before? Why do we care about the gender identity of the fox mascot of a web browser?
Don’t answer, please
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Distraction from being a shit corporation.
Don’t tell the furries
Okay, I know that this is supposed to be a riff, but that non-binary line is fucking hilarious.
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