this post was submitted on 09 Jul 2026
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[–] NottaLottaOcelot@lemmy.ca 11 points 3 hours ago

Celebrity endorsements are advertising for themselves. Creating a carefully curated public personality is what encourages networks and creators to hire particular celebrities. These endorsements are as much about getting attention to make themselves more employable as they are about championing a cause.

At least it brings awareness to a cause, but you can never really forget that there is an underlying self interest in the whole venture.

[–] lemmydividebyzero@reddthat.com 41 points 9 hours ago* (last edited 9 hours ago) (2 children)

In Germany, we have Pfand, which means: You pay 25 cents more for a bottle of water and get it back when you return the empty bottle.

And when you return it to LIDL (supermarket), they give you the choice to donate those 25 cents to charity or keep it for yourself. The family behind LIDL is the richest in Germany...

[–] ChickenLadyLovesLife@lemmy.world 7 points 4 hours ago (1 children)

The family behind LIDL is the richest in Germany…

I shop at LiDL here in the US. It's interesting that they're doing so well when they have much lower prices and pay their employees better than other grocery stores in the area, yet these other stores claim to be barely scraping by or even losing money.

[–] groet@feddit.org 7 points 4 hours ago (1 children)

They are probably working on lower margins in the US for a few years to gain market control. They got rich in Europe they can break even in the us and still win.

Also they own "Schwarz Gruppe" which is a huge conglomerate including lidl. They also have cloud hosting, publishing, research etc. They are aiming to be the european alphabet (Google)

[–] ZILtoid1991@lemmy.world 1 points 3 hours ago

When can I get onto the European search engine alternative?

[–] k_mania@lemmy.nz 4 points 8 hours ago (1 children)

I'm torn, is there a good bit in the first half or is it all a scam to guilt us into losing money and LIDL still comes out on top on average?

[–] ViatorOmnium@piefed.social 11 points 7 hours ago* (last edited 7 hours ago) (1 children)

The outcome is neutral for LIDL they don't get the deposit money either way. If anything they would prefer you don't return the bottles at all, since it would avoid processing costs and depending on the distribution agreement they might even pocket part of the deposit.

[–] SalamiDommie@lemmus.org 2 points 2 hours ago

This - the dirty secret of most rebates and coupons is that without them customers don't buy the product as much. But then for those who don't have the discount still but for the increased price.

THEN most charities offered are in affiliating with the offering corp. Meaning they get tax write offs and a portion of the donation through their offering. The donation is made in the business name, not yours.

If you don't return it or discount, they pocket it.

[–] protist@retrofed.com 77 points 14 hours ago* (last edited 14 hours ago) (3 children)

A celebrity being an advocate for a charity is honestly the very last thing on my list of problems that need to be addressed. Most Hollywood types we all know are several orders of magnitude less wealthy than our billionaire overlords. At least they're trying to do something beneficial

[–] SalamiDommie@lemmus.org 3 points 2 hours ago (1 children)

1 - it usually gets them a tax write off 2 - they do little other than talk about it and any explanation of their involvement is usually heavily exaggerated (except maybe John Cena's make a wish work) 3 - they view their name attachment as worth enough, and people aupplaide them for the lip service, further feeding their narcissism 4 - it is wielded around with their superiority complex, leveraged against others more often than not 5 - the orgs themselves mostly go to funding their leadership groups. Where the largest cost (overhead) is paid before money actually makes it claimed place of benefit. The largest part of the overhead are the leadership and executive members. And they make CRAZY money for "non-profit" positions.

[–] protist@retrofed.com 1 points 1 hour ago

That's a lot of generalizing. Sure, there are dysfunctional nonprofits and some overall bad people, but there are also some amazing nonprofits and people doing great work. I don't like painting this with a broad brush like that

[–] Septimaeus@infosec.pub 29 points 12 hours ago

Yeah maybe the average person can’t be bothered to make a distinction between billionaires and millionaires (most celebs) even though the difference happens to be 1000 to 1.

But they should, if working class solidarity matters and isn’t a one-way street.

[–] tempest@lemmy.ca 5 points 13 hours ago

Im Not defending the billionaires but the reason the Hollywood types are even brought up at all is they are 100 times more peachy than billionaires who just bank roll some dark money super PAC so you never actually hear from the person themselves

[–] Zephorah@discuss.online 94 points 15 hours ago (4 children)

This is also how round ups at checkouts like Walmart work.

[–] MeatPilot@sh.itjust.works 24 points 14 hours ago* (last edited 1 hour ago) (2 children)

I always seem like an asshole, but I never round up. I used to work at a nonprofit and those collections are nothing stacked against a big 500k donation from a corp. They are mostly for awareness.

That and I don't know what some of them are supporting. If I donate something I like to know what it is first. The 18 year old worker is not going to enlightened me well they scan my cans of green beans.

I still donate to a few causes everytime I can, but I do it in larger amounts than 10 cents and directly through them.

[–] fartographer@lemmy.world 3 points 1 hour ago

I never donate through large companies like that, either. I'm not here to help whitewash some billionaire's machinations to prey on the masses. I know they can't take credit for your donations, but they get to say bullshit things like, "through our partnerships, we helped charities..."

[–] Zephorah@discuss.online 1 points 1 hour ago

I never do. I don't trust the Waltons. They have $423 billion. They could handle it if they chose to.

[–] sandwich@lemmy.zip 15 points 14 hours ago* (last edited 2 hours ago) (5 children)

And fuck them for taking my money, donating it, and taking the tax write off themselves

Edit: the CPA cartel has notified me this indeed fake news. I think the book cookers are in this thread

[–] Zephorah@discuss.online 1 points 1 hour ago

It would be better if, af the very least, they matched the amount. Even so, people shopping at Walmart are not, middle of the bell curve, people who afford to donate.

The ideal option would be just donating. The Waltons are worth $423billion, together, last check. They could probably end hunger in the US if they wanted to.

[–] usualsuspect191@lemmy.ca 8 points 12 hours ago

That's not how write offs work...

[–] WhyIHateTheInternet@lemmy.world 11 points 14 hours ago (5 children)

I've been told that's not how it works. Mostly because you donated it, so it's your write off. I don't know though.

[–] RattlerSix@lemmy.world 16 points 13 hours ago (2 children)

This. It's illegal for them to take the deduction. The only way they could is if they claimed your donation as income then claimed it as a deduction, which would get them nowhere.

I'm not saying trust big companies, but on the checkout charity things I think the risk far outweighs the reward for them to cheat.

One thing I do wonder about is if they put the donated money into an account and collect interest on it before donating it. I've never been able to find an answer to that, but I suspect it's the same. Big risk, little reward.

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[–] tempest@lemmy.ca 11 points 13 hours ago* (last edited 13 hours ago)

It's not really for the write off. Walmart doesn't give a shit about your paltry pennies. It's mostly so they get the PR and the ability to hand over a giant check and say 'they' raised such and such. The amount on the check will seem like a large number to idiots but it will be a relatively small number in comparison to profits etc.

You're effectively bank rolling their advertising / good will campaign.

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[–] TrickDacy@lemmy.world 2 points 10 hours ago

The myth that just won't die no matter how many times it's corrected. Every thread, every time, someone says this myth.

[–] fizzle@quokk.au 2 points 10 hours ago

Not how that works.

[–] lectricleopard@lemmy.world 14 points 15 hours ago

I just assume they have a charity relationship that meets the minimum to not technically lying, while allowing them to just keep 90% of the money.

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[–] MrSelfDestruct@lemmy.zip 11 points 12 hours ago

Like when Swift donated 1 million. It's basically $1 for us poors. Probably way less.

[–] nialv7@lemmy.world 15 points 16 hours ago* (last edited 16 hours ago) (1 children)

not quite? it would be if they pressured 10000 people each into giving half a mars bar to the homeless. they better give away their own mars bars of course, but things generally aren't black and white.

[–] Kirk@startrek.website 6 points 15 hours ago (1 children)

Yes exactly it's about their power to influence

[–] exasperation@lemmy.dbzer0.com 1 points 3 hours ago

They are celebrities, so if they're rich it's usually because they've convinced 100,000 people to give them 10% of a candy bar each. They're using that influence to also convince people to give 10% of a candy bar to charity, too.

[–] 2piradians@lemmy.world 11 points 15 hours ago (2 children)

I don't know who needs to hear this, but stop allowing yourself to be persuaded by celebrities and influencers.

That's not to say don't help those less fortunate. But do it because you want to, and in ways that make sense to you.

Because collectively we've become a bunch of fucking followers, and this does the world no favors. Trust the good instincts from within yourself.

/rant

[–] TubularTittyFrog@lemmy.world 1 points 2 hours ago* (last edited 2 hours ago)

the people who need to hear that would tell you to go fuck yourself.

their meaning in life derives from worshiping these people and fantasizing about being their friend.

[–] otterpop@lemmy.world 3 points 11 hours ago (1 children)

I know it's not generally popular here on Lemmy but some scripture comes to mind: 2 Corinthians 9:7

Each one must give as he has decided in his heart, not reluctantly or under compulsion, for God loves a cheerful giver.

The compulsion of celebrities and influencers would apply here I think.

[–] Rothe@piefed.social 6 points 8 hours ago* (last edited 8 hours ago) (1 children)

God: No compulsion, give as you decide.

Also God: It is easier for a camel to go through the eye of a needle than for someone who is rich to enter the kingdom of God. But again, no pressure guys.

[–] tigeruppercut@lemmy.zip 1 points 4 hours ago

Blessed are the cheesemakers?

[–] plyth@feddit.org 13 points 16 hours ago (2 children)

Feeding the homeless on a Mars bar diet is not the solution. The homeless need a path to a healthy life.

[–] can@sh.itjust.works 1 points 54 minutes ago

And that was definitely the point they were making

[–] credo@lemmy.world 7 points 14 hours ago (1 children)

And who keeps mars bars in the fridge?

Psycho

[–] SharkWeek@lemmy.blahaj.zone 1 points 9 hours ago

When it's really hot you can put them in the fridge, and then cut off thin slices to have as occasional cold treats ... rather than swallowing them whole, which is something I'd never do.

[–] FishFace@piefed.social 0 points 6 hours ago

I too hate it when people campaign for charities unless they themselves have made themselves destitute.

[–] Rentlar@lemmy.ca 8 points 15 hours ago

I mean they give a few Mars bars of their own too, but they are then left with ~10000 Mars bars at the end of it.

[–] minorkeys@sh.itjust.works 6 points 14 hours ago

This so how all rich people are.

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