I’m starting to think execs in general have no grasp on reality.
Maybe surrounding yourself with bootlickers just isn’t so smart?
this post was submitted on 14 Jul 2026
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No they’re fully aware - there just aren’t any negative consequences.
The shareholders love it, until they don’t. Then these people get golden parachutes contracted from day 1.
Ubisoft stock has lost 90% of its value the past 5 years though, so I don’t think the shareholders are fans.
Which makes it even more insane that they haven’t realized that it’s time to take a step back and evaluate their strategy, but I guess there’s a point that they are extremely out of touch with reality.
Of course they are. “The shareholders” doesn’t have to mean the long term owners - it can mean the people who have invested, saw line go up, and sold. They are happy, the CEO is happily off to a new job sailing down on a golden parachute, and the customers after being shown the middle finger…
…preorder the next big title. Shit.
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They never have. What they have is ambition and a willingness to force others to make their wealth for them. Just push the peasants harder to get more gold.
True but in Ubisoft's case, it really just seems like the market did a full 180° on the whole AAA open world, feature-heavy games. I don't feel very sorry for the execs but it isn't like the quality of the games themselves nosedived. They just couldn't innovate.
it isn't like the quality of the games themselves nosedived
I would argue it has. the early games were very story-driven and well written. the latest few, if they've continued the trend from Odyssey, which is the last one I played, are bloated, repetitive, boring, the writing is terrible, and the story is almost impossible to follow because you can play for several hours between consecutive plot points, and sometimes have to because of level-gating
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I will just leave this article from 5 days ago here:
Ubisoft Barcelona Celebrates Successful Assassin’s Creed Black Flag Resynced Launch With Layoffs
Despite Assassin’s Creed Black Flag Resynced being considered a successful launch by Ubisoft, 51 employees at Ubisoft Barcelona, many of whom worked on the game, will be celebrating its launch by seeking new employment.
Announced on June 10, 51 employees at Ubisoft Barcelona face layoffs, with those who spoke to Insider Gaming saying the layoffs felt premeditated and were going to happen no matter how successful Assassin’s Creed Black Flag Resynced was.
See that chicken laying golden eggs? Would it be funny if I butcher it? Lets watch.
Well as long as the executives get bonuses and the 7-layer middle management cake remains intact. That's the talent and skill that really matter at a video game company, right?
In Capitalism, the product is not the goal. Maximizing profits is the only thing that matters. In End-Game Capitalism, things start getting weird sometimes.
I'm shocked about this too but I think it's hubris + the size of the market. Lots of dollars to be made, and so you get these slimy weasels with bland faces coming in, never having loved a game in their life, and coming to the conclusion: Oh gamers just stare at a screen with colorful things? Hey we could just make it a shop front, where you can buy colors in the colorful screen but pay us real money.
How can the onion compete with this?
Ubisoft's fuck ups formed the indie studio that gave us expedition 33, so keep it up boys.
How long does it take to complete Expedition 33? I don't have much time as I used to with games but I think I will play it, since I miss playing some good French-made games.
I spent 95 hours over a few months, did all but one super late game boss. I also went back and played the early game again to see if I missed anything early on. There's a lot of optional content not necessary to the story but adds a bunch of depth. Kinda felt like final fantasy 10 and collecting the ultima weapons to take on end game bosses.
I think you can rush through the game in 15-30 hours and get most of the story. I'm not a completionist in any way but getting most of the dungeons and upgrades and beating some hidden bosses took me about 60 hours. I also didn't feel the run time at all; The fighting system can be a lot of fun and there is always an interesting dungeon mechanic or twist on an old boss around the corner.
They just stuck a stick in their own bicycle wheel spokes and are blaming others when they crash.
LOL Like, they just now considered that?! C-Suites needed to take a pay cut instead and keep people hired to make games that would get them out of the financial fuckery the C-Suites got themselves into.
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That sounds like a problem for a future quarterly report.
But there is still a management bonus for this quarter - right?
Well well well. If it isn’t the consequences of my own actions…
Me sowing: fuck yeah, this is awesome
Me reaping: aw fuck . . .
After subtracting 1 from 1 the difference being 0 is a big danger
"We're all trying to find the guy who did this." 🌭
Lmao Ubisoft is unbelievably fucked. I see full shutdown or sale within 2 years.
CEO states: "I held the pistol, but for some reason I aimed it directly at my foot."
Ubisoft still has talent or skill?
well they have a lack of- :)
The company's report underscores a growing problem in the industry: great games cannot just be made by anyone, and, in this consolidation-heavy time, that may mean that a company gaining an IP but losing the people who defined it doesn't really get it much in the end. In fact, everyone loses out.
You think? Hire a painter to make a painting, then fire them. Now hire me, someone who cannot paint, to make a better version of that painting. Ain't gonna happen, is it?
I feel awful for the people working at a ghoulish corp like Ubisoft.
I mean sure, but...
What kind of 'key talents and skills' are we talking about?
The ability to make the same game, 20 times?
Those 'talents' and 'skills'?
The ability to make the same game 20 times and get people to buy it all 20 times.
Ah, so they're losing marketing talent.
Fuck Ubisoft management and shareholders. I hope all the passionate devs leave and find jobs elsewhere.
A big danger? It's already happened multiple times over to please your shareholders and buy new yachts for the C-suite.
Game studios are like music bands and firing artists is like Linkin Park or Nirvana losing a vocalist
Surely the C-suite thought about this. Or they had Claude think about it.
I think the C in C-suite stands for Claude or ChatGPT now xD
seriously, despite Ubisoft being a shitty company, they had pretty great talented people working there. I wouldn't deny their games are pretty, and technologically seems pretty good too (e.g. AC Mirage can run on mobile devices).
Welp too bad if they're going to lose that quality. Not that I'm a regular buyer, their games are expensive af. So honestly I don't care that much except for the people who lost their jobs.
Whoever is steeing that ship is doing a bad job
They don't mean the worker bees with "talent". But the money makers.
they arnt in danger before? they tried to up thier image with a propaganda show on apple tv
Meanwhile Koei Tecmo is hiring a lot more people.
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