It isn't, it's a completely different type of grift that appeals to people's greed, ego and narcissism.
CriticalNovel22
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It sounds like a tiny bin.
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It sounds like it could leak.
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It sounds disgusting to put it with the dishes.
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It sounds like you want people to dump exposed waste into their bigger bins. It will smell more and be less hygienic.
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It sounds like you want to make a product that would be dirtier than the current product.
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It sounds like when you fold it, all the rotting gunk inside will leak/be squeezed out onto the the floor/over people's feet.
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The cost of a high intensity/single item dishwasher (and the extra cleaning tablet) run will negate at least part of any theoretical savings. It might actually be more expensive.
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It sounds like something that would have to be done weekly to prevent it stinking the place out with rotting food stuck on the sides.
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All in all, it sounds more hassle, more disgusting, more expense, more unhygienic, and less environmentally friendly than a regular bin.
I was just curious and have no experience so don't take this as gospel.
I have no SaaS or website experience, but as a user I probably don't want a demo video to be a 12-minute step-by-step guide.
Perhaps consider moving that elsewhere making something a lot shorter (2-3 minutes or less, perhaps even closer to 30 seconds) to give a visual demonstration of what it actually does.
When I'm investigating a product, I don't want to know the minutiae of how to format my dataset, I want to see what the product can do.
The quickest way to make a lot of money is selling a way to make a lot of money.
Not gonna lie, that title made me more than a little uncomfortable.