It's not like that even try to hide a lot of the shit they do.
Stuff like:
- locking authors into exclusivity contracts with Kindle Unlimited/Audible (monopoly abuse/anticompetitive*
- Advertising items as "on sale" - especially around Prime Day/Black Friday etc after jacking up the price a few weeks in advance
- Items with "free Prime shipping" but the exact same item without Prime is less about the shipping cost
- Stuff like Kindle ebooks shown with a discount price when no other medium exists, it was never sold at the listed "regular price" to begin with, and/or it's only available from Amazon in the first place
To play games coded by a shitty AI, full of bugs and as many microtransactions as possible ...