I made greeting cards so that I could use them as greeting cards. Please note I'm a better photographer than a business person. I mean I've sold a few to a store and have them on comission in another but it's nothing to shout about. I have way more that are unsold than sold but I guess that also means I won't need to buy greeting cards for awhile!
I also used a recent show as an excuse to print & frame some of my most recent faves. I knew I'd probably not sell many and would just redecorate at home with the rest. Turns out none of the framed stuff sold - just one greeting card and two box sets of cards.
So I guess my advice is to print within your budget and have fun looking at your fave images - whether framed or in a book - and try not to focus on making money.
I tried a fun name for my company but then other people started using that name. True they were in other parts of the US (and one in AUS) but dude one of them was SO crappy and took such horrid basic photos I regretted choosing that name.
Now I just use my name - but I have a unique name so I'm not in Meghan's shoes.
Maybe something like Meghan Loves Photography?