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Many stores are pushing their own brand of stuff. For example, you'll see a lot more "Great Value" at Walmart.
As for variety, there's the same mix of random stuff, new flavors brands are trying, and your favorite is always the first to get discontinued.
Some even have multiple private label brands. To go along with your example, Walmart launched bettergoods last year. Which is meant to be a more “premium” product range.
You can tell cause it's right there in the name! It's better AND it's good! Walmart wouldn't lie...
I miss it so much :(
pringles aren't the same