this post was submitted on 31 Oct 2023
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Anheuser-Busch Inbev said Tuesday that revenue growth in most of its global regions was offset by a drop in North American sales, in a sign of continuing fallout from a promotion with a transgender influencer that cost it sales.

The world’s largest brewer and parent company of Bud Light said adjusted earnings for the latest quarter rose 4.1% to $5.4 billion on revenues that climbed 5% to $15.6 billion.

Revenue in the United States for the July-September period, however, tumbled 13.5%. AB InBev, based in Leuven, Belgium, noted that sales to retailers were down “primarily due to the volume decline of Bud Light.”

Bud Light sales plunged amid a conservative backlash after the brand sent a commemorative can to transgender influencer Dylan Mulvaney in early April.

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[–] givesomefucks@lemmy.world 210 points 1 year ago (21 children)

No...

Rightwingers started making a bunch of noise. And AB immediately caved to them. Making the vast majority of everyone else not want to buy their products either.

If they stayed on course the drop probably wouldn't happen. Instead they managed to piss of the majority of Americans on both sides.

[–] pulaskiwasright@lemmy.ml 53 points 1 year ago (5 children)

I wonder what percentage of people who would be put off by Budweiser caving to bigots so quickly would actually regularly drink Budweiser in the first place?

[–] ElderWendigo@sh.itjust.works 59 points 1 year ago (4 children)

Have you seen the way those hipsters guzzle PBR? Do you really think it tastes any better than Budweiser? Image is EVERYTHING when you're selling cheap beer. Budweiser could have cemented its place as a progressive all-inclusive all-american beer. Instead they gave in to the bullies, an act that no bully can respect.

[–] thisbenzingring@lemmy.sdf.org 27 points 1 year ago (1 children)

PBR has a very distinct flavor. Its not great but its fine.

The best thing about a PBR is, if you don't finish it.... oh well

[–] Illuminostro@lemmy.world -1 points 1 year ago

It goes really well with tortoise shell glasses and a beard. 🙄

[–] pulaskiwasright@lemmy.ml 15 points 1 year ago

Selling hipsters on a basically dead beer like PBR would be easier than getting them to drink the most mainstream of beers.

[–] jjjalljs@ttrpg.network 6 points 1 year ago (3 children)

I don't think hipsters have been into pbr for like ten years, but it's possible I've just aged out of hipster circles.

[–] SheeEttin@lemmy.world 4 points 1 year ago

Hipsters aren't really A Thing any more. Sure there are people who still act like that about stuff, but I don't really see anyone making it their whole personality any more. It's gone back to individual niches.

[–] captainlezbian@lemmy.world 2 points 1 year ago

It’s more of “if you want a dirt cheap beer and theoretically could be a hipster”. Like I drink it when I’m looking for something cheaper than a local ale/lager and not liquor. It’s ok. Light beer is rarely worth it to me though. It’s too flavorless, if I want something with that few calories I just get whiskey

We're all about Pliny out here. I don't know if I can afford to be a hipster anymore tho

[–] themeatbridge@lemmy.world 23 points 1 year ago

The people who drink Budweiser and Bud Light are the people who buy cheap beer. Whether it's at a bar or stocking up for a party, it's like buying chips or pizza, you aren't thinking too hard about it. Miller or Busch or PBR or Coors or Old Style or Michelob or any other roughly equivalent beer (half of which are also owned by AB) works just as well. Budweiser gave people a reason to think about their beer, and didn't give anyone a reason to think positively about their beer. If you are looking at the available options, and one of them is associated with bigotry, you're going to pick anything else.

[–] SCB@lemmy.world 12 points 1 year ago (1 children)

Bud Light sells at gay bars the same as any other beer lol

Gay people are just normal people.

[–] captainlezbian@lemmy.world 4 points 1 year ago

Yeah I think a lot of people think of us as more urbane and refined, and yes, I do definitely feel that our community and culture encourages that. But also I’ve met plenty of dudebro gay guys that would reach for a bud same as their friends. Hell I’ve met nonbinary folks who are as hick as it gets.

[–] captainlezbian@lemmy.world 7 points 1 year ago

Yeah that’s the question. Like I’d’ve stopped buying their beer over them caving if I hadn’t stopped buying their beer over it tasting eerily similar to some nonalcoholic beers.

If you cave to conservative backlash and stop supporting me then I stop supporting you.

[–] Unaware7013@kbin.social 2 points 1 year ago

I generally won't drink Bud, but I used to tolerate it at shows just to get something alcoholic that wouldn't break the bank. As is, I'd rather spend more than have two shitty tastes in my mouth...

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