this post was submitted on 16 May 2026
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They hired the best brand strategy team from McKinsey
Ah, McKinsey. The Henry Kissinger of consulting firms.
With Paramount and HBO now consolidating they're gonna need another name. ParaHBWBDISC++ perhaps?
Max+ Go
This is the best thing I’ve seen todat
That’ll be 50k, sir
Christ I hate these people. I work with a guy who constantly says “You gonna tell me marketing and branding doesn’t matter? Apple is the most valuable company in the world!”
Like that makes ANY sense…
'so why aren't you the CEO of the world's most profitable company? you know so much!'
'well uhh you see uhhhhhh'
Well, it is important, but not as much as these people think it is
It exists. I’m unconvinced that it’s “important.”
Internet advertising has taught us a lot. Every single part of it is trackable so you can see what value you’re getting from it. And that value is tiny. This is why internet ads are a mess. It’s a fuck-shit stack of deceptive trash because that’s the only thing that can actually bring home a fraction of a penny. Display ads are like chemical suits: they do nothing!
That's not necessarily how ads work though. Who clicks on an ad anyway? But a few months after seeing it, you're looking into buying something and you remember the brand or website from the ad you saw. Or heard on the radio.
Incidentally, I know someone who quintupled a company's sales in a foreign country subsidiary in a few months by increasing ad spend. The upper leadership in the home country was against it since "we have a strategy and it works" but since he took control of the subsidiary, he could take the risk and disobey orders. Back home it's a known brand already, but nobody knew it in that particular target market.