this post was submitted on 16 Jun 2026
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The kind of thing which makes you say “how could they possibly have thought this was a good idea?”

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[–] Rhynoplaz@lemmy.world 16 points 4 hours ago (1 children)

I JUST read an article about Starbuck's bungled Gwangju promo in Korea. I'm betting that inspired this post, but if not, look it up, it's a great example.

[–] lasta@piefed.world 14 points 4 hours ago (1 children)

The timing of the post was a coincidence (the actual inspiration is in a separate comment), but this is indeed a great example of the title. I just read up on this incident, and oof…😬

The coffee chain triggered an uproar when it attempted to promote a series of stainless-steel tumblers it called “SS Tank” by declaring May 18 to be “Tank Day.” The date marks the anniversary of the 1980 pro-democracy uprising in the southern city of Gwangju. It was violently suppressed by Seoul’s military government at the time, which deployed troops, tanks and helicopters, leaving hundreds dead or injured.

The campaign further fueled outrage by using the slogan “Thwack it on the table!” which many read as a reference to a notorious 1987 police statement that attempted to cover up the torture death of student activist Park Jong-chol. Authorities had falsely said Park died after investigators “hit the desk with a thwack.”

[–] TryingToBeGood@reddthat.com 1 points 42 minutes ago