this post was submitted on 16 Jun 2026
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The kind of thing which makes you say “how could they possibly have thought this was a good idea?”

top 31 comments
sorted by: hot top controversial new old
[–] radix@lemmy.world 5 points 30 minutes ago

Amazon spent millions on a single Ring ad during the Super Bowl that was so poorly received it killed a multi-million dollar business deal.

To be clear, all the companies involved are the worst of the worst, so fuck them, but all they had to do was nothing and it would have turned out better (for them, worse for the rest of us).

[–] Codpiece@feddit.uk 20 points 1 hour ago* (last edited 1 hour ago) (1 children)
[–] SpaceNoodle@lemmy.world 8 points 1 hour ago

Nah, those are brilliant

[–] TribblesBestFriend@startrek.website 5 points 46 minutes ago (1 children)

There was an ad from Coke entirely generated by AI last Christmas. It wasn’t even cute or on point, there was editing error, etc. People complained so much that they pulled out the ad

[–] shyguyblue@lemmy.world 2 points 36 minutes ago

The only thing I remembered about that commercial, is the number of tires changed in each shot...

[–] sbv@sh.itjust.works 18 points 1 hour ago

That Pepsi ad during BLM.

[–] MrQuallzin@pie.eyeofthestorm.place 25 points 1 hour ago (1 children)

Blizzard's "Do you guys not have phones?" blunder during the Diablo Immortal reveal

[–] SailorFuzz@lemmy.world 15 points 1 hour ago* (last edited 1 hour ago) (1 children)

that wasn't really a campaign or ad, just a gaff made by an out of touch dipshit during the reveal. It was still tonedeaf, sure, but it was hardly Blizzards marketing intention.

[–] Orygin@sh.itjust.works 2 points 46 minutes ago

An out of touch dipshit? It was the principal game designer from blizzard lol. Plus pretty certain the "dipshit" in question was also not a fan of the mobile only idea.

[–] ZombieCyborgFromOuterSpace@piefed.ca 16 points 1 hour ago (1 children)

The latest I can think of is Gwyneth Paltrow's ad for a luxury condo project on stolen Palestinian land by Israel.

[–] HobbitFoot@thelemmy.club 2 points 47 minutes ago

That's a good one.

Just in general, I get the feeling that she's not all there. You can probably sell her on anything.

[–] SailorFuzz@lemmy.world 17 points 1 hour ago (1 children)

I still think that the Boy Scouts of America (BSA) remarketing themselves after decades of abuse scandals, and they settle on the name "Scouting America" or... SA...

I get that they wanted to make scouting an all gender thing. That's good.... but they probably shoulda workshopped that name a bit more given the history and context of the organization.

[–] SpaceNoodle@lemmy.world 4 points 1 hour ago (2 children)

What else is it supposed to stand for? South Africa?

[–] Semi_Hemi_Demigod@lemmy.world 12 points 1 hour ago

SA is also the abbreviation for sexual assault

[–] testaccount372920@piefed.zip 8 points 1 hour ago

Sturmabteilung, Hitler's personal storm troopers that helped him rise to power

[–] Mikina@programming.dev 20 points 1 hour ago (1 children)

We've just had a campaign on our city's public transport trams that said "I'm identifying as a trolleybus".

During pride month, nonetheless.

[–] _NetNomad@fedia.io 24 points 1 hour ago

tramsgender

[–] Kennystillalive@feddit.org 2 points 21 minutes ago

Spaghetti-ohs twitting: Take a moment to think of pearl harbor with their O-shaped mascot holding an american flag. I'm not american, neither have I ever tried Spaghetti-ohs until today I say Oh-oh-Spaghetti-ohs when something bad is gonna happen as it was one of the first interenet controversies I was interrsted enough to follow.

Also a newer one: Heidi Klum and her daughter & Mom all lingerie commercial for intimissimi. It kinda missed the mark beucause all 3 tried to look very seductive, but how it was shot it make it look very homoerotical, which is wierd because you got a grandma, a mum and a daughter trying to seduce each other...

[–] lasta@piefed.world 13 points 1 hour ago

What inspired the post: a cigarette lighter that was handed out as part of an election campaign with the slogan “FOR OUR CHILDREN” on it. The lighter is too bulky for children’s hands /s

[–] Rhynoplaz@lemmy.world 11 points 1 hour ago (1 children)

I JUST read an article about Starbuck's bungled Gwangju promo in Korea. I'm betting that inspired this post, but if not, look it up, it's a great example.

[–] lasta@piefed.world 9 points 1 hour ago

The timing of the post was a coincidence (the actual inspiration is in a separate comment), but this is indeed a great example of the title. I just read up on this incident, and oof…😬

The coffee chain triggered an uproar when it attempted to promote a series of stainless-steel tumblers it called “SS Tank” by declaring May 18 to be “Tank Day.” The date marks the anniversary of the 1980 pro-democracy uprising in the southern city of Gwangju. It was violently suppressed by Seoul’s military government at the time, which deployed troops, tanks and helicopters, leaving hundreds dead or injured.

The campaign further fueled outrage by using the slogan “Thwack it on the table!” which many read as a reference to a notorious 1987 police statement that attempted to cover up the torture death of student activist Park Jong-chol. Authorities had falsely said Park died after investigators “hit the desk with a thwack.”

[–] orlyowl@piefed.ca 2 points 52 minutes ago
[–] slazer2au@lemmy.world 10 points 1 hour ago (2 children)

Rugs a million having a closing down sale for over 20 years.

It's been 20 years. You clearly aren't closing.

[–] QuadratureSurfer@piefed.social 2 points 24 minutes ago

There's a furniture store near me that's always going out of business and having closing sales (at least for the last few decades). But the name on the store always seems to change every year. I'm wondering if it's just the same owners that shut the business down and rotate out names every now and then.

I guess that's one way to get out of fulfilling warranties?

[–] toiletobserver@lemmy.world 5 points 1 hour ago (2 children)
[–] NeatNit@discuss.tchncs.de 1 points 53 minutes ago

Oh dammit, I need a new rug but I saw this commercial 2 weeks ago so they're definitely closed for good already. Guess I'll find another shop!

[–] Cypher@aussie.zone 3 points 1 hour ago

This ad which was greenlit by Scott Morrison, who at the time was just some gronk in advertising.

Despite the ad causing a sharp decline in tourism he somehow fell upward and ended up Prime Minister of Australia.

https://m.youtube.com/watch?v=Y-ZLr9ePuj8

[–] Melobol@lemmy.ml 2 points 36 minutes ago

I believe Starbucks right now in Korea wins something with stupidity

[–] Skullgrid@lemmy.world 8 points 2 hours ago

the "don't hire people" ones