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Aaaand it’s happening just as we all predicted. Stealing likeness in a whole new way
Right? I remember watching some time ago a AI-generated video of an actress - I think it was Kirsten Stewart - doing a monologue. It was eerily undistinguishable from reality. This is happening, and actors have all the rights to be upset by it until proper compensation rules are in place.
I think this goes deeper than just actors compensation. This will take things to a new level when this hits courtrooms. Imagine sitting there watching a video of you doing something you never actually did entered into evidence.
Captain Kirk in "Court Martial".
"But...that's not the way it happened."
So perfect!
Even as a professional editor for over a decade who is actively looking for them, it is becoming increasingly difficult to tell what is AI generated and what is real. I’m right most of the time, but most of the time is only like 75% of the time. And again, this is when I am actively looking for them. And the tech is only getting better.
Society is going to have to adjust to actually demand some proof of authenticity when it comes to content like this.
The good news is that techniques like public-private key cryptography do actually provide a way to do this, so at least on the technical side, this is a solvable problem. The harder part is getting people to question content that they want to be true, like political propaganda that affirms their own beliefs and biases.
Just imagine the mess we'll be in when you can just generate an unlimited amount of videos of some disliked minority committing fake crimes and send them directly to people that you know will be receptive to radicalization, since you've already identified them through data brokers and targeted advertising.
Maybe this is just me getting older - hell, it probably is - but I'm getting more and more detached from tech in general and trying to find more meaning and enjoyment in real-life interaction, community, friendships, and connection, as well as more physical hobbies. I'm not convinced that humans are really equipped to mentally handle the world we're creating, and I'm finding myself not wanting much to do with it.
As a famous celebrity who has to deal with this a lot, here is an easy guide to tell real celebrities accounts from fake celebrities accounts on the Internet: Ask yourself, would it make sense for the real celebrity to promote these product on social media?
Does it make sense for Academy Award winning character actor Tom Hanks to promote a random dental service? No, therefore, that is a fake account.
Does it make sense for pop superstar Taylor Swift to promote her latest re-recorded albums on her social media? Yes, therefore, that's a real account.
Does it make sense for Academy Award nominated actress Margot Robbie to promote her latest movie on her first personal social media account in years? Yes, therefore, that's a real account.
Does it make sense for Matt Damon, Tom Brady, or Kim Kardashian to promote cryptocurrency on their social media despite never showing any interest in technology before? No, therefore, these are fake accounts.
Does it make sense for Elon Musk, the richest man in the world in his 50s, to act like an immature middle schooler and post bad memes on the Internet to sell a cryptocurrency based on a dead meme? No, therefore, that's a fake account.
This method works every time.
Does it make sense for Margot Robbie to point out what kind of accounts may be real or fake, including her own account in the example? Yes. Therefore it is a real account.
Thanks Margot!
You're welcome, soloner. Now, would you guys help support our strike and the livelihood of the majority of actors by buying a shirt or a mug? Here's your chance to look like a real celebrity.
http://sagaftra.org/official-sag-aftra-strike-swag-available
I appreciate that not only does Margot Robbie want to entertain me, she wants to educate me. True renaissance woman.
Matt Damon
unclear
wasn’t he famously roasted for being part of that Crypto.com ad?
That's another joke. The other two for FTX and EthereumMax respectively.
oh lol, I didn’t even get to Brady and Kardashian, was stumped on Damon, well played overall
I didn't see anything in the article about it, but is Tom Hanks not suing these people?
Does it make sense for Elon Musk, the richest man in the world in his 50s, to act like an immature middle schooler and post bad memes on the Internet to sell a cryptocurrency based on a dead meme? No, therefore, that’s a fake account.
This actually would make sense for someone like Elon Musk.
... That's the joke. Dogecoin.
No way you're actually Margot, there's no girls on the internet
Somehow I don't think you're a reliable source on that, Miss Anthropy
I love that this account still exists
Seems to work 4/5 times if you ask me
As intelligent as she is beautiful, folks!
Ask yourself why you care what celebrities are promoting in the first place.
Even if they are being 'real', odds are they were just paid to say good things about a product they never actually use to take advantage of idiots who can't think for themselves.
Does it make sense for an internationally recognized actress to come into the Fediverse to explain too notch level critical thinking....hmm. Agree with the points - yep. Think it's actually Margot Robbie - doubtful.
I'm just applying the above rules
Between voice cloning, gpt-4, and social media, the technology exists TODAY for scammers to call you at 4am with the voice and intimate knowledge of a loved-one, and tell you that they need you to send them money for an emergency.
You thought old people were easy to scam before? We're about to enter a golden age of manipulation.
My grandmother is a Greek immigrant and doesn't speak English very well. Back in 2017 someone called her and told her myself and my mother were dead and she spent like 3 days freaking out and crying. I can only imagine what would happen if someone were to do that today while emulating a voice she knew...
Probably a good idea to come up with a code word or something for verifying it's you.
winning by not answering my phone ever
Anyone got a link to the ad? Love to see how good it is or not.
The good thing about this is that people maybe start questioning if a product for some reason gets "better" because their favorite actor says so - because he got money for doing so.
Imho, he doesn't need to warn his fans, they are not affected by this at all. Maybe the toothpaste is even a bit cheaper compared to the one that actually paid a (probably very pricey) Hollywood star for their ad. He's the victim, not his fans.
Wilson needs braces.
To be fair, if Skynet hunts humanity down, the terminators sounding like America's Sweetheart Tom Hanks does come as some consolation.
"Reach for the sky!"
Anything for you, TH!
Tom Hanks and some woman going
DENTAL PLAN!
Lisa needs braces!
DENTAL PLAN!
Lisa needs braces!
DENTAL PLAN!
Lisa needs braces!
Is using an actor's likeness without their permission copyright infringement?
In Portugal the law forbids taking pictures of a person without consent in public places if the person is the main subject(it’s okay if you’re filming something else and the person happens to pass). I used to think it was too limiting a law, but now I think everyone will need this sort of legal protection.
Copyright is very strictly for creative works, which your likeness is not.
You might be able to stretch trademark law into applying here, but my understanding is that, at least at the federal level, there's not really much of a legal framework for dealing with this sort of stuff yet. Hopefully we'll get something soon.
No no, that's clealy Otm Shank.
Simpsons did it first.