"Well, first of all, they're completely wrong,"

Proceeds to explain exactly what everyone hates about it.

Remember, he's never talking to us, he's talking to major stockholders.

Don't you guys have phones?

"The consumers don't know what they want. I, the CEO, know what the consumers want. And the consumers want to give me money!"

This is long winded but I firmly believe this explains a lot about the industries frenzied push into all these odd directions... All of it. Here seems as good as any place to dump this mess I've been stewing on:

I really think it's important that raytracing, while novel, wasn't created to improve visuals. It wasnt created to make a programmers life easier. It was created because it was computationally difficult and could be optimized for. It was a fantastic play by nvidia. They created a feature that functionally did very little but they could get an entire cycle ahead of the competition in that optimization. Differentiation of products, in a duopoly, is a big deal. Amd dove right into it - knowing full well that this would leave them brutally behind... But this was a fortuitous event: despite the disadvantage.

Why? Simple. GPUs have been struggling against Moore's law. Framerates were exceeding ranges even monitors can refresh at. And worse yet there was another hard limit: our eyes. How do you sell cards that have no perceivable value?

Reality is we may well be reaching a point where additional resolutions and framerates dont matter. Badly optimized games only buy so much time.

These companies aren't stupid. Crypto? They loved it. Computationally expensive. Always need faster... Until we didnt. What now? Demand was plummeting for overpriced high end cards.

Go back and look at when AI and nvidia got in bed. The earnings call was due to be a bloodbath after all these cards were rotting on shelves, unpurchased, and depreciating daily. It was coming ro light that they had been selling cards to miners under the table and that was going to get ugly fast. I have never, in my life, heard a company talk so much about a product on a earnings call -- that wasn't theirs. Not a word breathed about unsold cards barely any numbers discussed. ChatGPT referenced so many times that there was confusion as to whether nvidia actually owned it. The Q/A at the end was comedy gold. People were so confused.

AI was the perfect save. AI is a power virus. Want to fix the black box? Train a black box to mangage that black box. Its a computational sinkhole. They've extracted value from gamers to dimishing returns. Meanwhile they can sell the ultimate snake oil to investors: virtual slave labor. Unpaid workers. In floods private equity. Gamers stopped mattering immediately. All of these advances are software. From a GPU design company. Why? It shuts up the peasants while they continue rebranding the "snake oil" to get whoever is buying. Weve nearly achieved the panacea. Just a bit longer!

Behold: we have dressed our industry in the finest of the emperors newest clothes. You can either start selling them or be the only one who doesn't.

🫧

I mean he's gotta say people are wrong for not liking it, it's his job to sell it

Gamers do not want x.

Gamers are wrong about this.

That is definitely how it works. Keep pushing that line.

Looking forward to the day I boot up a new game and all the characters look like this because I don't have DLSS 9 enabled

Trillions invested to make unoptimized games barely run, and make it look worse at the same time, instead of just investing like 1/10th into optimization during dev cycles.

NVIDIA really is like a parasitic cancerous growth on the side of the games industry, it's existence increasingly predicated on the destruction of current standards, overtaking their function to ensure survival and it's continuous ever expanding cancerous growth

By the amount and intensity that this man tries to sell his garbage through sheer bluff and bs you’d think he’s running to be President someday.

"completely wrong" and proceeds to say it's just a "fusion".

It IS an AI slop filter, and you can take it and shove it up your ass alongside all of your stupid jackets.

STOP BUYING NVIDIA

i feel like we might as well drum up som boycotting spirit while we're at it. Shaming certainly has an effect as evidenced by his statement here, and if we could add to that a collectivist 'no more money for you doofus' energy i think that'd be swell.

We aren't their main customers anymore, and it would least force them to also aknowledge this themselves. Hopefully.

Idk folks, keep adding pressure on these ghouls, seems to at least have gotten their attention

STOP BUYING NVIDIA

My main problem is that, even if the technology were to work exactly as advertised, for the first time, PC gaming is moving to an era where our games no longer look the same.

We've all seen how every previous version of DLSS worked. The promise of lowering system requirements of high resolutions caught enough attention to draw a crowd, game devs used it to increase the system requirements for lower resolutions instead, AMD and Intel had to develop their own different implementation to stay competitive, and lots of mainstream gaming now requires DLSS and the like on all but the most expensive cards (sometimes even then).

The tech will get better. It always does. Whether that improvement will come fast or slow doesn't really matter. I think most points of controversy will fade as we're starting to see this applied to new games. After all, if a game were to be developed knowing that it would be using DLSS 5, the argument that artistic intent will be violated will hold less strength. If DLSS 5 were to ruin the artistic intent of a ground-up DLSS 5-developed game, it wouldn't be shipped. Future titles being "DLSS 5+-mindful" and future improvements to the AI used should get the technology working ever closer to the vision that is being advertised today.

But when that starts to happen, the story will play out exactly the same as it always has for DLSS. It creates results that are "good enough", so game devs move their development resources elsewhere. Then some management layer catches onto this tech, and finds out that they can just take these resources and move them right into their personal paycheck. End result is games that look generations old and barely run unless you use DLSS 5. By then FSR and XeSS will have to follow suit; if they don't, AMD and Intel will have the cards that are not only comparatively featureless and weaker, but also produce uglier visuals. But because these generative AI models will never be the exact same between these manufacturers, the output will also never be the same.

And then we move to the weird reality where games look different on different cards, and driver (or, in the case of consoles, system) updates could fundamentally change what games look like, independent of developer input (turns out that artistic integrity can still end up in jeopardy, huh). And unlike with the current AI upscalers we have, where there is a ground truth for the result and we can always obtain it with better hardware, DLSS 5-developed games will always have to rely on it for their "fancy effects" (read: looking like something other than a GameCube game in 2030).

That's my problem with DLSS 5

I'm tired boss

So this dumb fuck’s own marketing material has said this operates off final pixel colour and motion vectors (for temporal stability presumably) - that says to me that it’s not working with actual geometry info at all. It probably has a step to infer geometry but it’s still just a fancy Instagram filter working with limited data and an obviously ill-suited training set.

Strong principal Skinners energy. "Does nobody want my AI slop filter? No, it's the gamers who are wrong."

I've said this before, and I'll say it again.

Nvidia is destroying gaming.

They started the destruction with the idea of 4k gaming.

When they realized native 4k gaming wasnt going to be feasible.. They knocked gaming to the ground and started kicking it in the ribs with this upscaling bullshit, because who doesnt love a 1080p picture shittily stretched to 4k?

And they curb stomped it by making video cards cost more than what most people make in a fucking month.

and they're beating its unconscious body with bats over this DLSS5 AI obsession bullshit.

and at every step of the way, the gamers were there to deliver dumptrucks of money because they don't give a fuck about ruining everything as long as they can have their new shiny. Being in the cool kids club by having a new shiny is more important than the havok they are wrecking with their decisions to support this shit.

But don't worry..They'll still go online and cry about the unfairness of it all.

and AMD is desperately trying to play catchup so they can try to steal a sliver of the bullshit pie as well, before someone tries to point out me not addressing AMD (since its not the topic), or try to hail it as the saviour of gaming kind.

Jensen is a useless deflated wenis sack of a man. This ai arms race is doing nothing but hurting the fabric of humanity and more importantly, further increasing the rate of environmental destruction. :(

I'm increasingly happy my hardware is a generation behind and incompatible with this shit.

I've heard a number of creators try talking about how this is a good thing actually and it is just misunderstood... And I've got to say: after it's come out that nvidia has threatened creators in the past... I really think it starts getting obvious who's still kissing the ring. This is some emperors new clothes shit.

If nvidia can't just make a better card anymore cool. No worries. Want to get into bed with the industrial military complex? Great. Message recieved. Want to overwrite an artists design with filters? Stay the fuck in your lane. You design chips that draw what they are told. If you can't do that right anymore then get out of our industry and make room for someone who can.

This makes me even more sure of my decision to get an AMD card as my next GPU (currently I have an RTX 4080 so it's still a long time until that happens but still).

It's one thing to defend AI slop; but my god, why does his answer sound like AI slop?

Never bought anything from NVIDIA after the 1080ti and I feel real good about that.

I LOVE seeing AI-related CEOs come out and say stuff like this.

This is not something you come out and say publicly when you’re confident in your product and genuinely believe it stands on its own merits.

Surely this is just a marketing stunt they pulled in the hopes of temporarily pumping share prices or something? Despite their claims that it can be optimized before release, I think there is basically no way they get it running at playable frame rates without a second dedicated graphics card on current gen hardware. They're going to release it with terrible performance, promise to improve it, a few people who have dual 5090 setups will try it but almost everyone will ignore it, and the promised optimizations will either never materialize or they'll be much less impactful than promised.

“The reason for that is because, as I have explained very carefully, DLSS 5 fuses controllability of the of geometry and textures and everything about the game with generative AI,” Huang continued.

He seems to be thinking of it as basically a post-processing effect, but it's certainly the least performant one ever devised. Even if it's true that the art teams can tweak it to get exactly the effect they want, I find it hard to believe they'd ever be able to get it running on the hardware they're targeting, so it will just be an expensive novelty for games that want to promise the most bells and whistles.

Edit: Wait I just saw this,

"It’s not post-processing, it’s not post-processing at the frame level, it’s generative control at the geometry level," he said.

What is he on about? Surely it's not really mucking around with stuff earlier in the rendering pipeline? That would make it completely different from all previous versions of DLSS, why would they call it DLSS 5? I don't think he understands how it works at all.

Hey nvidia gamers, don't turn it on. Thanks. - sincerely everyone else.

So- this would potentially render in-game cosmetics useless. You could just DLSS some cosmetic over your character for 'free' and skip paying for in-game cosmetic items. You could retexture or skin a model into something else with this tech, theoretically.

Heck, this could be a banned feature for online competitive games if you DLSS enemies to be easier to see.

Non-gaming applications of such tech are kinda frightening, but good to be aware of the possibility. AI swapping of characters has been something they've been working on. I'm guessing it will be sold as some kinda feature where you can give the AI some model of yourself, and it swaps the main character of a show or movie for your likeness. People will find it neat and try it and it will sorta work, but mostly just be a novelty. Then you'll see that data get used for advertising, where they swap out the character in the Ad for you to catch your attention. If they try to catalog every person, this could be valuable and used to maliciously scam people by cloning your voice to mimic you and do all sorts of terrible things.

I imagine in a few years after some major scams and such that we'll need some new verification systems to try to ensure that transactions are between real people and not just AI with your information. Yes, it will be intrusive and tracking, but will be required to maintain online commerce. Online marketplaces will struggle and possibly collapse without some way to authenticate a transaction. Hey, we may see a return to physical stores and doing everything in person again!

Ah fuck, more generative AI!

"No, actually, you're completely wrong!"

OK...? Then what is it?

"It's generative AI."

„No, no! You‘re wrong because…“

And then this charlatan goes on to explain why we‘re right. It‘s exhausting to listen to these gilded clowns.

I don't care what Jensen says.

ROFL This means we are in fact correct in our assumptions and Jensen Huang is seething, trying to make AI Slop Lookscursing fetch. It will never be fetch Jensen...Sorry sweetie!