Wow! This is ridiculous. Invest in more games like “Pentiment” instead.
this post was submitted on 13 Jun 2026
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400 million is INSANE. Gears of War is a fairly known franchise but it's not nearly popular enough to justify such a huge budget, especially when it's a console exclusive. Battlefield 6 reportedly targeted a $400 million budget, but that's battlefield. Microsoft has to be one of the worst managed companies in the world to keep running Xbox to the ground like this.
It's not console exclusive. It's also going to be available on Steam.
Console exclusive as in they're not putting it on PS5/Switch 2
390 million on marketing and upper management bonuses and 10 million on the game itself. Probably.
First I hear of it, so marketing hasn't done enough for it yet it seems lol
A comment like this happens on threads here no matter how big the game is. Perhaps it's reflective of a Lemmy bubble we can put ourselves in; perhaps it's just easier to avoid advertising these days; maybe it's something else entirely. But marketing is for sure being spent on Gears of War.
I think Lemmy users are more probable to skip Sony/Microsoft/Nintendo events than most, since 99% of the userbase of this site is a Steam user.
I don't own any of those consoles either, but they're often chock full of third party releases, since the console manufacturers' output declined so much in the past 15 years.
Meanwhile fans of the series have been tuned in to E Day for like 2 years.
I believe it. Honestly, from the trailer I saw, this kind of budget makes no sense
You forgot the manager.
How much money is spent on a game and how much time no longer impresses me. It’s how the time and money is spent. Much can be wasted both on dead ends and bad ideas.
I remember Heart Of Darkness being advertised as a game 5 years in the making. From what I remember it didn’t sell well. And of course there is also Duke Nukem Forever.
Hope the game is a success last thing I want to see is another large studio with layoffs
Especially when you play and realize out of that 400m about 300m was spent on 16k graphics for an unoptimized engine, 75m on marketing, and less than 5m on the actual gameplay.
Bet they are going to shutter the studio when they can’t recoup.
Gosh that’s huge and is a big risk!
I loved the first Gears of War and am looking forward to repoaying it on my Steam Deck once my backlog is cleared, but I feel like the franchise is loosing traction.
As long as I’m not the one paying the 400 millions, I don’t really care, but such an amount for such a game sounds unhealthy.
If true, they'd have to sell a lot more than 5.7 million copies in consideration of non-Xbox digital store sales cuts and physical retailer logistics, currency conversions and regional pricing differences, payment processor fees, discounts/gamepass, taxes, etc. If the budget is $400 million, it'd have to be the best selling Gears game ever probably by a substantial margin to break even with a $400 million budget
Maybe they see it as a loss leader with the exclusives thing?
Without the Playstation platform, this will be hard to reach goal. I guess as a prime XBOX game it will sell well on the console at least. And Steam... yeah that's a goldmine. I think the budget ballooned like this, with the Playstation in mind. And Asha surely knows this and will judge accordingly.