this post was submitted on 18 Oct 2024
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The company behind Trump Watches prominently features an iconic image of the presidential candidate on its timepieces. There’s one big problem: It’s not allowed to.

According to the Associated Press, though, TheBestWatchesonEarth LLC advertised a product it can’t deliver, as that image is owned by the 178-year-old news agency. This week, the AP told WIRED it is pursuing a cease and desist against the LLC, which is registered in Sheridan, Wyoming. (The company did not reply to a request for comment about the cease and desist letter.)

Evan Vucci, the AP’s Pulitzer Prize–winning chief photographer, took that photograph, and while he told WIRED he does not own the rights to that image, the AP confirmed earlier this month in an email to WIRED that it is filing the written notice. “AP is proud of Evan Vucci’s photo and recognizes its impact,” wrote AP spokesperson Nicole Meir. “We reserve our rights to this powerful image, as we do with all AP journalism, and continue to license it for editorial use only.”

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[–] Aeri@lemmy.world 29 points 3 weeks ago (6 children)

I mean I'll lead by saying "fuck Trump" however I would be a little annoyed if I wanted to use a depiction of myself and someone came to yell at me about it.

[–] gcheliotis@lemmy.world 30 points 3 weeks ago (2 children)

Actually no, when you go to a professional photographer to have your picture taken, you pay for it. Because they put in the work and need to be compensated for it. By that logic people would never have to pay photographers for portraits, weddings, none of that. Just because you’re in a picture doesn’t mean you don’t owe a debt to the person who took it.

[–] AVincentInSpace@pawb.social 0 points 3 weeks ago (2 children)

Yeah, but if I then want to put that picture of me on my social media page or a website or the back of a cheaply-manufactured wristwatch or what have you, why is the photographer allowed to tell me no?

[–] gcheliotis@lemmy.world 3 points 3 weeks ago

Well if you want an argument based on ‘first principles’, because the photographer actually put work into producing this picture, let alone their knowledge, likely expensive equipment, and hard earned skill to take a truly great shot, whereas you did nothing for it. Unless you are a professional model, but then you probably got compensated for your work as part of a deal.

Now the uses you describe are very different. Some are more casual and non-commercial in nature. Courts will consider such factors in a copyright infringement case.

Now does the above mean you have absolutely no say in what happens to a picture of you taken by someone else? Not exactly, you can also prevent third parties from using the likeness of you for purposes that might be damaging to your dignity or reputation, again, in some jurisdictions, I do not know the details. I am not a lawyer and it was a long time ago I studied these subjects. But basically my point is that the fact that it’s you in the picture may matter to an extent, depending on laws protecting personhood in your country, but not in the way you assumed where every photo of you is yours for the taking.

[–] WoahWoah@lemmy.world 1 points 3 weeks ago (1 children)

Because you don't own the image. You are not images of yourself. Are you one of those people that thinks cameras steal a part of your soul or something? This isn't difficult to understand.

[–] AVincentInSpace@pawb.social 1 points 3 weeks ago (1 children)

Considering it's me in the picture, and thus my reputation on the line if it gets misused, I think I should have some say.

Thanks for strawmanning me though.

[–] WoahWoah@lemmy.world 1 points 3 weeks ago (1 children)
[–] AVincentInSpace@pawb.social 2 points 3 weeks ago

Well, that's stupid.

[–] killingspark@feddit.org -5 points 3 weeks ago (2 children)

Hm yes, but if someone takes a picture of me without me asking for it that's different

[–] gcheliotis@lemmy.world 17 points 3 weeks ago

It is different only in that - in some jurisdictions at least - you can ask for the picture to be taken down or destroyed, and then not if you are a public person appearing in public like Trump is in this case. But that still does not give you the right to use the picture for your own gain without compensating the photographer. Because then you clearly not only have no objections to the picture being taken, but you value that picture, want to use it publicly, commercially even, and again, you owe a debt to the person who took it and in fact depends on people paying for their pictures for their livelihood.

[–] prole@lemmy.blahaj.zone 5 points 3 weeks ago (1 children)

Only if you're in a public place without a reasonable assumption of privacy (or whatever the specific legal wording is).

You're not coming up with some clever loophole, all of this has been litigated already in the past.

[–] FlyingSquid@lemmy.world 5 points 3 weeks ago

One of the first lessons we learned when I took a photography class in high school is that it's legal to take photos of people in public places. Just try not to be a dick about it.

[–] Furedadmins@lemmy.world 16 points 3 weeks ago

Yeah try getting copies of a copyrighted portrait made. Wedding photos, school portraits, you name it. Not yours.

[–] phoenixz@lemmy.ca 15 points 3 weeks ago

Well yes and no.

A famus artist may sell a picture of theirs to a company, them RHAT company has the copyright, not you.

Lots of artists don't own their music, don't own their likeness either.

[–] fmstrat@lemmy.nowsci.com 14 points 3 weeks ago

This would decimate the photography industry.

[–] NauticalNoodle@lemmy.ml -1 points 3 weeks ago* (last edited 3 weeks ago) (1 children)

Regardless of how I feel about Trump, I'm not even convinced that the plaintiff has a real case. From what limited knowledge I have about copyright law, the image might not violate it based on how much of it has been altered. The watches' images aren't even in color. There's also been selective cropping, and some shading has been added in. I think it might be different if they include the original image in the marketing material but I'd consult an I.P. attorney if I were a defendant in such a case.

[–] roguetrick@lemmy.world 6 points 3 weeks ago (2 children)

That's not transformative by a long shot. It adds no new meaning and is for commercial purposes which has a higher bar in the first place.

[–] Randomgal@lemmy.ca 2 points 3 weeks ago (1 children)

Isn't this the same as that Obama red and blue pic?

[–] roguetrick@lemmy.world 3 points 3 weeks ago* (last edited 3 weeks ago)

Which was settled out of court with a sharing of rights to the AP. And that image was more transformative than this. Cropping the subject of a photograph and engraving it on the back of a watch just conveys the subject matter of the photograph. It's a loser in court.

[–] NauticalNoodle@lemmy.ml -3 points 3 weeks ago* (last edited 3 weeks ago) (1 children)

being an impression or an engraving of photograph is pretty transformative. This claim is a loser in court.

[–] roguetrick@lemmy.world 2 points 3 weeks ago* (last edited 3 weeks ago) (1 children)

Changing medium is not transformative if you're explicitly copying the subject matter of the original.

Edit: one thing that is funny is that there's a note in the picture of the article that they can't use a photo of the back of the watch for some watch review site because they don't have the rights from the AP. In that case, however, they're wrong because a picture of the back of the watch to make a point that the watch is similar to the original photograph is, hilariously, transformative. It, in conjunction with the article, has a completely different meaning than the original image and is fair use. If you used the image just to talk about the event or about Trump though, that would not be fair use because you're just using the image's composition in its entirety.

[–] NauticalNoodle@lemmy.ml -2 points 3 weeks ago* (last edited 3 weeks ago) (2 children)

I'm gonna have to agree to disagree with you on that. There are far too many example of just that in everyday life.

[–] nemith@programming.dev 1 points 3 weeks ago* (last edited 3 weeks ago) (1 children)

Unless you are a judge on the case your disagreement doesn't matter.

And the only examples that matter is case law.

[–] NauticalNoodle@lemmy.ml 0 points 3 weeks ago* (last edited 3 weeks ago)

Well I agree with you on that but unless you have verifiable credentials as an authority on the subject then your judgement and seeming disagreement on the subject also doesn't matter. To go around cavalierly making unverfiable claims (like I'm also responding to) about the judgements over intellectual property law does nothing good for anyone, but leaves many susceptible (including yourself) to Dunning–Kruger and confirmation bias.

[–] roguetrick@lemmy.world 0 points 3 weeks ago* (last edited 3 weeks ago) (1 children)

So if I produce a movie based on a book without a license, I would be ok in your mind right?

[–] NauticalNoodle@lemmy.ml 1 points 3 weeks ago* (last edited 3 weeks ago) (1 children)

This would be like producing an engraving based on a altered photograph, and as I said earlier, it would be worth consulting with an IP attorney.

[–] roguetrick@lemmy.world 1 points 3 weeks ago* (last edited 3 weeks ago)

So are you saying yes or no that changing the medium from a book to a movie, which completely alters how the work is consumed, is fair use transformative or not? Because it would be very informative to how far off the copyright test that the supreme court has handed down you are.

See https://en.m.wikipedia.org/wiki/Rogers_v._Koons for changes in media (photograph to sculpture) with alterations and https://en.m.wikipedia.org/wiki/Andy_Warhol_Foundation_for_the_Visual_Arts,_Inc._v._Goldsmith for a more recent case where an upper body back and white photograph was cropped to only included a head, transformed to silk screen, and colored by hand if you want a clear idea here as to whether minor cropping and figure redrawing for engraving in a different medium is considered transformative(it is not).