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Xbox pulls Gears video featuring a PS5 logo, 24 hours after announcing it as an exclusive
(www.videogameschronicle.com)
this post was submitted on 09 Jun 2026
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Some additional developments not captured by this article: Jeff Grubb says a source tells him there is a finished PS5 version of this game sitting on a drive somewhere that will now go unused. And second, an Xbox...sorry, XBOX exec said that (paraphrasing), "No, this decision wasn't made last minute. We decided this over a month ago but just wanted to keep it secret so it would be a fun surprise for gamers." So they definitely made this decision last minute.
"Over a month ago" for a product that took 6+ years to develop basically means "we had 72 opportunities to clarify this and decided to forego 71 of those".
Also, not a marketing expert, but learning that my console or other players won't be able to play this game doesn't seem like a "fun surprise for gamers" to me. But then again, I don't get paid six figures for a marketing job, so what do I know.
Exactly. When the process takes 6 years, throwing it all out a month before release is essentially last minute - and that's assuming you take them at their word, which I really don't.
Its just a shame to know the devs will have poured so much time into the PS5 version just to have the finished product sit on a drive somewhere unreleased (assuming it hasn't been destroyed instead to prevent it ever being leaked).
Even from a capitalist perspective, this is such a waste.
If they had done this earlier, they could have better allocated the team working more on the Xbox version than wasting their time, money, and passion on something that won’t see the light of day.
It’s a massive failure and waste from every perspective…
How is this fun? 🤨
According to their recent feedback hub, what gamers really want is exclusives.
Why do consumers want so badly to be abused?
A sense of pride and accomplishment
You can't spell 'fun' without 'eff you'!
a "fun decision"? what's so fun about gatekeeping a video game smh
Keeps the diehard Xbox fans happy? It's extremely cringe worthy though.
Is the whole idea really just XBOX people being able to say to PS5 people "I have something you'll never be able to get"?
I think the execs overestimate how valuable that is. And yeah, that is extremely cringe-worthy.
Exclusives make no sense in the current climate. Who is buying a console now to play 1 game? They are hoping they will sell more to brand loyal customers who feel less "betrayed" this way. I mean they will release it on PS5 eventually anyway, but dont tell the Xbox diehards that.
"Fun surprise for gamers" ~~is~~ would be a wild statement to make for something that removes choice from gamers.
edit: changed phrasing to respect paraphrase in original comment
It was my paraphrase, which I made somewhat facetiously. I don't think a lot of replies here know what paraphrasing is.
I know what it is but, NGL my eyes glazed over the word when I read it originally, although I defo could see a major corporation actually saying that so I would believe it regardless.
The full quote is:
A devkit with that version is absolutely gonna show up on eBay at some point in the next 20 years.