Look... just make it out of plastic! This actually only makes the problem worse. If you want to recycle, it makes it MUCH harder since they need to remove the outer paper cover. Both cannot be together in a recycling plant.
this post was submitted on 30 Mar 2025
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This product is called 'paper bottle' to make it easier to explain the role of paper labels wrapping outside of the bottle," a spokesperson for Innisfree said.
"However we understand that the entire container can be seen as paper material because of the product name. We are deeply sorry for the confusion caused and will try to deliver more accurate information to you."
This is Olympic-tier doublespeak. Fuck this company.
Seriously, this should be a criminal offense.
Send the CEO of this company to jail for a year for this shit, see how fast it stops
Why TF is it that if I cheat, fraud, steal, I go to jail but of a company does it it's at best a long-lasting draw out court case that ends in a settlement that costs the company a few cents on the dollar they made?
I'm so so so SO tired of this
Fuck protections for companies. If you wilfully fuck people over, if you steal or cheat, you go to jail, PERIOD. If that means you don't want to start a company anymore, good riddance. There are more than enough people who happily run companies without cheating
Take a look at the other comments. The other side of the bottle states it helps reduce the amount of plastic required on the inside bottle by 50%, while making things easier to recycle.
Unfortunately that detail doesnt fit on one side, the only side the imager taker chose to show.
Omission of details in this image can be slightly misleading. However branding the container as “Paperbottle” is much more misleading by an order of magnitude.
Product labeling is almost pointless. Especially if it can be missed by a photographer.
Neither is right, but one is definitely more wrong
Yeah I did some digging and it seems well-intended but its just done really poorly and misleading. From what I can tell, because of the paper outer protective layer, they were able to use a lighter plastic layer on the inside layer reducing the amount of plastic used. If not for the plastic on the inside, I don't know how you'd really keep the bottle from disintegrating from all the liquid inside.
I do think that they were lying about not seeing how people could misinterpret what they thought they were saying with the bottle. Obviously some people are going to look at something saying "This is a paper bottle" and think that means the whole bottle is paper. I would've assumed some sort of chemical/hydrophobic coating on the inside which might not be great for the environment either. But them saying they didn't expect people to misinterpret it is dumb.
If not for the plastic on the inside, I don’t know how you’d really keep the bottle from disintegrating from all the liquid inside.
Wax?
How about a ceramic or glass one that you refill?
The refills themselves can also be a glass bottle that you fill at the store or something
Sure, but that increases weight and cost. It's certainly an option though.
Not if you keep using the same bottle for refills, that's the entire point
I've always thought about this. If there was a like a soda machine, with shampoo, dish soap, etc I could refill at, I'd definitely use it.
Yeah, that would be rad. Some stores do that for water and peanut butter and whatnot, but I haven't seen soap.
I think we should also introduce death penalty for companies. Did a company commit a serious enough crime ? Then we just kill it. Is does not deserve to exist anymore.
This this this this this. Corporations are people when their "speech" needs to be protected via campaign bribery, but not when they kill people in the name of profit. Fuck. That. Shit.
Better yet make it a public entity or employee owned
Why punish the company when it was the people inside the company that did the wrong thing? Punish the people and let another batch fix it.
If you kill the company you do punish those people by killing their main revenue/asset. The good thing is that you also punish the investors who will lose all their money. This will dissuade anybody to invest into a company if there is a possibility that the company is fraudulent. This could even push more transparency in the companies to attract investors.
Exactly this. My whole life I've been told that executives deserve their massive compensation because of all the high risk decisions they make. But if they ever get called out they take no responsibility. It's infuriating!
Executive: 'my manager said so'
Manager: 'my director said so'
Director: 'my VP said so'
VP: 'the CEO said so'
CEO: 'tye management board said so'
Management board: 'it was a collective decision, so no one is to blame'
Corporate unaccountability at its finest.
Generally each step morphs slightly:
- my boss told me to!
- I told them to do it safely! (The thing that can't be done safely)
- I told them to solve the problem! (The problem caused by corporate policy)
- I told them to meet the quarterly goals! (Goals that are only possible by breaking laws and or official policy)
- I set the competitive strategy! I have a fiduciary duty to shareholders! (I'm morally justified in only prioritizing profits)
- .... profit
Oh, you're missing the most important part of the meta:
CEO: We just did that the consulting company told us
Consulting company: We just make recommendations
Not sure if this is appropriate to this example, but these paper/cardboard wrappings can save on plastic: The inner container can be made thinner and is generally easier to recycle, as there is no need for printability or pretty finishes (not saying that they are being recycled, but they could).
If the bottle label wasn't intentionally mislieading it wouldn't be a good example of greenwashing.
The box that the bottle comes in is clearly labeled with steps how to take the paper casing off to recycle. It is even precut to separate that way. The company claimed at the time to have reduced its plastic by 50% this way.
Besides, how would an all-paper bottle even work? Liquid soap is, well, liquid. Paper soaks through when it's in contact with a liquid. The only other way to do such a bottle would be to use coated paper, which is less recyclable than an inner plastic bottle.
You don't have milk cartons in your country? Come to think of it, I'm not sure the US does any longer. OJ and other drinks can still be had in cartons.
We absolutely do. The paper is plastic-layered, which is how beverage cartons generally work.
Wax. Waxed cardboard is recyclable. And biodegradable. Only reason wax paper is generally not considered recyclable is because it's mostly used for food, where it gets contaiminated.
Whenever I try to recycle waxed cardboard boxes the garbage men pull them out and toss them in my yard.
I see, the garbage man charm is a global thing. People in the house where i live overfill the bin, every time. The garbage men just throw everything above the lid on the floor, every time.
Can't fault them for this though. The ones that overfill the bin couldn't care less and even step over their own trash, to throw new trash in the bin. Other neighbors end up putting their overfilled trash from last week in the bin.
Jesus! I could stuff a hog's carcass in my overflowing can and they would just dump it and go. They mainly seem to care about car batteries and tires, everything else, fuck it, send it.
We have two competing garbage companies, and they do indeed compete. Score one for capitalism working as intended. OTOH, that's a lot of wasted gas running by my house several times a week.
I'm with the "cool" company. The CEO shoots straight when he emails us. "Those other assholes are cheating! Here's what went down at the city council meeting (with proof). Can you believe this shit?!"
I don't think mine even care about car batteries and tires. If the truck arm can lift it, in it goes. I feel bad for saying it, but I've thrown random stuff in there, like rocks and broken down furniture because I was too lazy to make a dump run. Still haven't seen them ever reject anything.
I am aware of waxed cardboard. I dismissed it because I thought that relying solely on it to store a liquid sounded a bit too ambitious. But it might work so yeah, I should have considered it.
Is waxed cardboard recyclable?
Biodegradable
Even better to my mind. I so love shit that turns back into dirt, like literal shit.
Some scooby doo shit right there
Someone call Luigi!