this post was submitted on 01 Jan 2026
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Tiered pricing is EVERYWHERE now. In supermarkets, if you don't have their app/loyalty card you have to pay higher prices. They frame it as a "discount" or "savings" for having the app, but clearly it's just a punishment for not giving them your info and allowing them to track/advertise at you.

In restaurants/fast food places, you get "discounts" (i.e. regular prices) via the app/email list, and if you don't have the app or give them your email address you don't get the discount (read: you have to pay higher prices). And of course they can "tailor" personalised "deals" directly at you based on your past behaviour to optimise how much money they get out of you.

I just looked at a hotel and they're advertising a "discount" if you give them your email address (read: a higher price if you don't allow them to advertise at you).

I absolutely hate this behaviour. I know exactly why it's there: some people are willing to pay more for convenience/no ads, and some are willing to go to more effort / put up with ads for a lower price. Either way they get more money out of you: the logical conclusion of capitalism and chasing higher profits.

It feels like this should be illegal. It feels like a cousin of price gouging, which is already illegal. Ofc it never will be outlawed in america - idk how much this happens across the pond though - but I hope one day this could be outlawed in europe.

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[–] WolfLink@sh.itjust.works 7 points 5 hours ago (1 children)

I just give them my old landline number that’s been disconnected for years since I just use my cell phone now

[–] WhyJiffie@sh.itjust.works 2 points 32 minutes ago

they are satisfied that you identify yourself consistently with the same number.

they don't want to call you, what they want is to track you

[–] HeyThisIsntTheYMCA@lemmy.world 16 points 10 hours ago (2 children)

dude just use the store card like the rest of the town. number's 8675309

[–] anon_8675309@lemmy.world 1 points 14 minutes ago

Wait a minute…

[–] Sc00ter@lemmy.zip 8 points 10 hours ago (1 children)

I... cant tell if this is real. I feel like someone probably made an account with that phone number though

[–] HeyThisIsntTheYMCA@lemmy.world 7 points 10 hours ago* (last edited 9 hours ago) (1 children)

totally real. just use it. if it's one of those stores with gas benefits i bet you could try there too, but i bet those get drained fast

[–] Sc00ter@lemmy.zip 3 points 9 hours ago (1 children)

Whelp, im going to quickly find out how many accounts i can cancel

[–] HeyThisIsntTheYMCA@lemmy.world 6 points 9 hours ago* (last edited 9 hours ago) (1 children)

None? It doesn't work that way. if you call up and tell them you want to close the 867-5309 account they'll laugh at you because they themselves use it

[–] Sc00ter@lemmy.zip 4 points 9 hours ago (1 children)

If i have an account at a store with a loyalty and theyre using my data, and i can now use the Tommy Tutone code to get same loyalty rewards, i can cancel my account and stop giving them my data.

[–] HeyThisIsntTheYMCA@lemmy.world 4 points 9 hours ago

oh i have the stupid. i have been dealing with wannabe edgy teenagers all day and "hehehe i'll go cancel all the 8675309s" is just the kind of stupid they infected me with.

[–] tiredofsametab@fedia.io 16 points 11 hours ago

I live in Japan. The weak yen meant it was hard to afford traveling overseas even to see my family. Now, thanks to overtourism, it's hard to even travel domestically because hotels and places increase prices to get tourist money pricing locals out. In this context, I'm perfectly happy to have resident vs tourist tiered pricing. Some hotel prices have doubled.or even tripled compared to when I got here and my salary has certainly not made that same jump (and indeed my salary converted to USD is more like what I made 20+ years ago in the US).

Discounts for seniors (health copays here even drop with age), disabled, students, etc. make sense to me.

I am not a fan of loyalty-card-based discounts or anything like that.

Payment methods I get because the processors take a cut. I have a small business so I either punish people paying with cash by raising all prices or have other payment methods priced to offset the processor's cut (I sell produce from my tiny farm). I don't want to punish people paying in cash to support card payments. Cashless societies have a lot of dangers and punish those suffering from being unhoused and other issues, but that's a whole other story.

[–] Sunsofold@lemmings.world 38 points 15 hours ago (3 children)

I keep saying it: just ban advertising.

They want to track what you buy to more efficiently manipulate you into buying what they want you to buy. The data would be almost useless if they couldn't advertise to you, so they wouldn't bother. Other places wouldn't be able to monetize their spyware if advertisers weren't buying. Political campaigns wouldn't have even a use for millions in 'donations' if they weren't blowing it all on advertising. It's an entire multi-billion dollar industry built on lying to people for profit.

[–] DaleGribble88@programming.dev 9 points 11 hours ago (1 children)

What is advertising then? When a company explains the benefit of its own product? A link to a particular product or service? Would word of mouth among consumers be a form of advertising? If not, then why not companies showing a word of mouth for other (affiliated) companies? What is the distinction between a company and the owner in the case of a sole proprietorship?

My point is, if this wasn't obvious enough, there are so many obvious problems and loop holes with this approach, you should give it a think for 20 minutes and then start saying something else.

[–] ragebutt@lemmy.dbzer0.com 5 points 4 hours ago

Require consent for advertising.

If I seek out information on your product or service then give it to me, sure. Otherwise fuck off forever out of my life, my internet, my art, my public spaces, my media, and everything else that you’ve ruined.

Now that that’s banned there’s much less reason for disgusting shit. My friend had a baby recently and the daycares consent demands the right to share data collected for marketing and market research purposes. This cannot be opted out of and is required to enroll, and there’s also this really gross thing where they do a separate photo consent form that implies that photos won’t be shared but when you read all the consents more thoroughly (there are several) you find that they retain all data including photos in perpetuity and it falls under the category that allows marketing and market research usage if they so choose. For children that are not even 1 year old!

This is a bigger issue on private equity owning care facilities (a whole other thing) but the fact of the matter is that advertisers have 0 ethics and will do whatever they want to whoever they want. They don’t care about consent because it’s an industry run by sociopaths with the mindset of rapists. They will destroy your product or service if you let them in and take their blood money. Once they’re in they will demand more and more until your product is shaped around advertising, either display or data collection to improve targeting for ad spend efficacy. They don’t care if it’s children, if it’s the elderly, the disabled, the extremely poor, etc. anyone can be sold to and anything can be sold. Let’s make some money. Fuck them, ban their industry, burn it down. If you work in advertising you are a piece of shit and the world is worse because you exist. You made bad choices and everyone is disappointed in you. Destroy the industry from within if you can, change careers, or die a piece of shit scumbag

[–] Kolanaki@pawb.social 5 points 11 hours ago* (last edited 11 hours ago)

Would banning advertising also include what packaging looks like on store shelves? Becsuse if not, I can see shit getting way worse with how shit is laid out or boxed if they were banned from advertising elsewhere. The product would be advertising itself even louder.

[–] pinball_wizard@lemmy.zip 11 points 14 hours ago

The data would be almost useless if they couldn't advertise to you, so they wouldn't bother.

I dunno.

I think they would still collect and use the data to track our political leanings and whether we're considering becoming a journalist that threatens their empire.

[–] 2piradians@lemmy.world 118 points 21 hours ago (14 children)

I can't stand it either. At least in most cases you can give a throwaway email to get the better pricing. It's kind of the devil you know at this point.

Dynamic pricing, on the other hand, is true evil as I see it. Adjusting prices on the fly to suit whatever arbitrary condition is set by corporate jerkoffs...it's price gouging in real time.

[–] count_dongulus@lemmy.world 7 points 18 hours ago (1 children)

The thing that feels hopeless here is that "dynamic pricing" is like...the natural way to sell stuff if that makes sense? Standardized non-negotiated pricetags evolved as part of the growth of industrialization and mass consumerism. It just wasn't feasible to have individual salespeople trying to milk each customer out of the most possible money for every transaction for small purchases, and big box stores eliminated the shopkeeper role as a quasi-salesperson who might do that from time to time. But that still IS how many, many sales work today. It's just that "negotiated prices" are reserved for big ticket items where salespeople get a big enough cut. Real estate, B2B deals, new cars, etc are sold by salespeople whose main job is moneymilking based on what they think they can con the particular buyer into handing over.

Technology, as the great optimizer, is merely making the job of a salesperson automated enough to be applied at the Taco Bell drivethru using your personal data.

[–] cheesybuddha@lemmy.world 5 points 17 hours ago (1 children)

You can't negotiate for your nachos though

[–] captainlezbian@lemmy.world 2 points 14 hours ago

Well yeah, your ability to negotiate was always the downside to this system

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[–] thatradomguy@lemmy.world 18 points 16 hours ago (1 children)

I want them to stop saying something is 399 and just come out and say it's 400.

[–] mp3@lemmy.ca 16 points 15 hours ago (1 children)

Even better, make it mandatory to display the price you'll pay at the cash register, including all taxes, etc.

[–] Mr_Fish@lemmy.world 12 points 11 hours ago

Like the majority of countries do

[–] MyMindIsLikeAnOcean@piefed.world 11 points 15 hours ago* (last edited 15 hours ago)

Yes, it’s clearly a prong of a breach of the public trust…late stage capitalism stuff.

In the context of a supermarket (but applies to most other sectors), the major players have functionally agreed to split territory rather than compete for existing ones. So, in lieu of competition, basically what we see is forced loyalty where they attempt to capture each consumer entirely in their networks. It’s the answer to the “Wal-Martification” of the west: there’s still a skeleton of anti-trust so we’re not seeing 3 Wal-Marts split up the world…we’re seeing alliances of mega-corporations from different sectors work together.

What this looks like is your grocery store soft forcing you to use their preferred bank, gas station, sporting good store, etc, in exchange for what used to be normal prices. The only way you can avoid it is by having more money so you can join a more elite network that gives you a different illusion of selection and deals.

The horse has almost entirely left the barn. Long ago we allowed retailers to envelop too many sectors, retailers to own their manufacturers, retailers to forge monopolies. It was, of course, all promised to bring savings to the consumer…but all it does is bring profits to the few.

[–] AcesFullOfKings@feddit.uk 61 points 21 hours ago* (last edited 21 hours ago) (3 children)

Somehow I feel ok with tiered pricing when it isn't targetted/personalised. Most barbers have a lower price for children and for over-65's, which I'm fine with. And I have no problem with student pricing, or some places which offer a discount to nhs or army staff. Those make sense to me and I have no problem with them.

But those feel distinct from "fuck you, get our app or give us your email address and your phone number, or else we will charge you more", which is now how a lot of places seem to work, and most people just don't seem to care and happily download a thousand apps and sign up for a thousand mailing lists to get 5% off.

Am I wrong? Is there a counterargument, or is this just how business works now? This is IRL enshittification. Do you agree?

[–] EndlessNightmare@reddthat.com 6 points 17 hours ago

Somehow I feel ok with tiered pricing when it isn’t targetted/personalised.

This seems to be the general consensus. Group discount rates are also common: group of 4 gets discount compared to 4 separate people.

I recommend having and using a burner email address for these sorts of things. Phone number is trickier but also much less common in my experience. If it was common, I'd probably look into a burner Google Voice number.

This is IRL enshittification. Do you agree?

Yeah, especially with the proliferation of apps that you mentioned. It has definitely made me trim down who I'll do business with because I don't want 500 fucking apps on my phone.

[–] yakko@feddit.uk 14 points 21 hours ago

You're right. I wish there was a way to stamp it out.

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[–] AmbitiousProcess@piefed.social 13 points 17 hours ago

It depends.

Tiers based on age, disability, or ability to pay (e.g. child/senior tickets, lower prices for people who might not be able to fully enjoy an activity due to a disability, low-income people getting cheaper bus fares, etc) are all generally okay, because they expand access, tend to make things more affordable for those who actually need it, but don't cause massive unjust increases in pricing for others.

Personalized pricing however should be illegal in most cases. (e.g. you order McDonald's through the app and they charge you an extra $0.10 on every item compared to the in-store menu just because you got your paycheck recently.)

As for all the discount/reward/loyalty programs, I'd say it depends. If my small local grocery store gives me coupons in their email newsletter, that's fine. Hell, even if larger chains do it, if the discounts are on a specific selection of items, and are probably designed to get you to spend money on stuff you otherwise wouldn't have purchased, it doesn't really matter to me if I can get them or not by giving my email, and isn't that unfair.

If your rewards app is akin to a punch card like the one at my local ice cream place where if you buy 10 scoops, you get another one free, that's also fine. It's just a way to keep track of how loyal you are to the business so they know when you're allowed a little bonus, and they benefit from you coming back to them instead of another place, because you're betting on that free scoop.

If a place prices everything higher than they would normally do it should they not have an app, then requires you giving up sensitive personal details to lower it back down to a reasonable rate, that's unfair, and should be banned.

If the place prices items down just a little lower than they would normally price items even if they didn't have an app/newsletter, because apps/newsletters are generally just a good way to keep customers around and increase sales, that's fine by me. (e.g. if my local grocery store just sends me an email saying "hey, we now have X item in stock" and it interests me, they're gonna get a sale they otherwise would not have gotten had I not been signed up to their newsletter, and that offsets a small discount on everything else I buy there)

[–] NewNewAugustEast@lemmy.zip 7 points 16 hours ago* (last edited 16 hours ago)

Tiered pricing is EVERYWHERE now

I don't really run into it. Two stores I go to still use the "put in a phone number" (any number) and the price comes off. I have been using a friends mothers phone number for decades at one of them, and usually only for beer just for the fun of it.

The third just swipes their own card if you don't have one, and that's that.

The coop I go to has tiered pricing, you pay a one time lifetime member ship of $10. If you don't its 10 percent more. Unless you are struggling, then they slide all the food prices to what you can afford.

I never eat fast food, because I like food. Fast food has always been a bad deal anyways.

But I sure see it in the other industries where it has been built in since forever: tickets, travel, lodging. I don't care for it there, but it seems a lot more insidious when they are targeting a basic human need like food.

[–] grue@lemmy.world 21 points 21 hours ago

Yes, price discrimination is discrimination and should be illegal.

[–] brygphilomena@lemmy.dbzer0.com 6 points 16 hours ago

This is another example of why businesses should have regulations.

Prices should be required to be identical regardless of method of order. In person, in app, 3rd party app, etc.

Prices should be required to be identical regardless of the individual person ordering. Discounts for groups of people such as seniors and children would be allowed.

[–] RodgeGrabTheCat@sh.itjust.works 12 points 21 hours ago (1 children)

I pay for an email alias service, every service gets a unique email which I can disable or delete when they start spamming.

[–] AcesFullOfKings@feddit.uk 15 points 21 hours ago* (last edited 21 hours ago)

Yeah, I do that too either with Firefox Relay or 10minutemail. But I kinda object to the principle. It's not that I can't get around their tracking, it's that I have to acquiesce to their system to even partake in their business.

[–] lime@feddit.nl 9 points 21 hours ago* (last edited 21 hours ago) (5 children)

I don’t think it’s wrong for shops to offer a simple, optional reward program (spend x amount, get y discount) as an incentive to shop there. Often you can enter a fake name and temporary email address or email alias (simplelogin.io has a free plan for aliases).

It’s excessive data collection for targeting advertising, the push to install apps, and dynamic pricing which I strongly oppose, especially when there is a lack of transparency surrounding it.

[–] Evotech@lemmy.world 7 points 20 hours ago

It starts that way. But it’s becoming increasingly difficult to navigate. Instead of straight discounts they have started with bonus missions where you have to buy x amount of this certain brand to get 1 more for free and stuff and it’s just maniacal

It’s just another thing which will enshittyfy with time

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[–] iAmTheTot@sh.itjust.works 9 points 21 hours ago

For what it's worth, I don't think I've ever been to a grocery store where, when asked if I had the loyalty card and I said no, they didn't just scan their own thereby giving me the discounted prices.

[–] bytesonbike@discuss.online 6 points 20 hours ago

I like how OP points out a cultural issue, and everyone in the comments explains how to use the loophole.

If you need a loophole to deal with some bullshit, you're part of the problem.

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