this post was submitted on 27 Jan 2026
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On January 26, Meta announced that it was going to test premium subscriptions across its apps. The subscriptions will offer exclusive features and expanded AI tools, while ad-supported versions remain free.

Under the test, users are presented with a clear choice between two paths. People can subscribe to use Instagram, Facebook, and WhatsApp without ads, or continue using the services for free while agreeing to ongoing data use for advertising purposes.

Meta claims the subscriptions will "unlock productivity, creativity, and AI-powered features," with each app receiving its own set of paid tools rather than a single bundled plan. The company isn't committing to one configuration and plans in order to experiment with different feature sets and pricing models over time.

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[–] ok_effect@feddit.dk 2 points 30 minutes ago

Do people still use Meta’s products?

[–] xcjs@programming.dev 4 points 2 hours ago* (last edited 2 hours ago) (1 children)

Honestly, if this reduces user-hostile UI changes for paid accounts, and I can get a chronological feed of just friend activity with original content, I'd pay it at this point.

(I know there is supposed to be a friends-only feed now, but it's not even close to being friends-only still.)

It's a big if, and I don't think it will be what I want, but I'm just putting it out there that I would pay if the experience is valuable enough.

[–] deltaspawn0040@lemmy.zip 4 points 1 hour ago (1 children)

Seriously? You're gonna pay money to this guy?

[–] xcjs@programming.dev 1 points 36 minutes ago* (last edited 33 minutes ago)

I mean, do I want to give money to a billionaire? Not exactly.

On the other hand, if we don't start supporting premium software services and open source projects, the enshtiffication trend will get worse.

(I know Facebook isn't open source, but I've seen enough open source projects abandoned or enshittified due to lack of support from users.)

I have to choose among my principles, and I'm strongly against user-hostile UI/UX paradigms, enshittification, and other downward quality trends in software/services.

(I pay to support my Lemmy instance - do you?)

[–] FreddiesLantern@leminal.space 2 points 3 hours ago

Keep it up asshole, keep pissing people off.

[–] DerdWurst@lemmy.world 1 points 3 hours ago

These bastards got market place on lock. Luckily with graphene I sand box the tracking apps in another profile(for now). Fucken sucks though. Work/family use what's app as well. We need alternatives, but most people just dont care or think about it.

[–] cybernihongo@reddthat.com 15 points 9 hours ago (1 children)

A premium tier for WhatsApp? The app I want to get rid of but can't because employers can't be assed to send emails or make phone calls first?

[–] baggachipz@sh.itjust.works 7 points 8 hours ago (2 children)

What kind of shitass employer would require the use of WhatsApp? Do they make you use TikTok to clock in?

[–] restingboredface@sh.itjust.works 2 points 4 hours ago (1 children)

It's everywhere. Been looking at moving to Latin America (Uruguay or Panama specifically) and many businesses there don't even have/publish regular phone numbers. The tour companies I traveled with said you can't get anything done without whatsapp.

[–] baggachipz@sh.itjust.works 1 points 1 hour ago

Man, that would be a showstopper for me. I wish they would wake up

[–] YaksDC@sh.itjust.works 4 points 5 hours ago (1 children)

A huge portion of Europe runs on WhatsApp. And many places use it as there primary communication for customers.

[–] baggachipz@sh.itjust.works 2 points 4 hours ago (1 children)

Well I blame them for making a terrible decision there. Europe does a lot of things right, this is not one of them.

[–] YaksDC@sh.itjust.works 1 points 1 hour ago
[–] eronth@lemmy.world 28 points 18 hours ago

How long until the premium version also has ads? It's the clear trend at this point.

[–] Foofighter@discuss.tchncs.de 5 points 14 hours ago

So, all the bots are supposed to pay or watch add's? That's insane!

[–] MagicShel@lemmy.zip 81 points 1 day ago* (last edited 23 hours ago) (3 children)

users are presented with a clear choice between two paths

There is a third path. Just stop being a user. Maybe that choice isn't clear enough. Push notifications are fucking evil. I removed the app and use FB as a PWA about once every six months. I might use it more if it had content from my friends or anyone I gave a fuck about, but instead it's all promotions and suggestions.

Without the little red number creating FOMO on my phone, I have no impulse to check it. Yet I check Lemmy several times a day. I check Bluesky every couple of days. Because every time I open them, someone I want to hear from is posting something I want to see. You should try that, Zuck.

[–] Bishma@discuss.tchncs.de 30 points 23 hours ago (3 children)

I haven't touched a facebook product in almost 15 years and my life has been nothing but better for it.

[–] captainlezbian@lemmy.world 10 points 23 hours ago

Shit yeah that's about how long for me. Gods, I remember talking about how cool and futuristic Facebook was back in like 08, but in my defense I was a middle schooler. I rapidly saw it morph into a hub of unpleasantness and bailed.

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[–] a_non_monotonic_function@lemmy.world 2 points 16 hours ago* (last edited 16 hours ago)

Man, you have no idea how old their user base is.

[–] officermike@lemmy.world 3 points 23 hours ago

Probably 4-6 months ago I finally reached my breaking point. Facebook used to be centered around friends. Sure, most of them are now dormant on the platform, but for those that were still active, they were still buried amongst piles of far-right bullshit that I never asked for and that wouldn't go away no matter how much I clicked "see less like this." I deleted the Android app and logged in via mobile browser. I still occasionally check the happenings in my industry's Facebook groups and my HOA, but Facebook is otherwise dead to me.

[–] PushButton@lemmy.world 54 points 1 day ago (3 children)

Meta claims the subscriptions will "unlock productivity

Productivity... on Facebook? God they are desperately need to sell you something here.

[–] Tollana1234567@lemmy.today 2 points 14 hours ago

facebook is about 90-99% bots, cant get any more productive than that.

[–] tonytins@pawb.social 14 points 23 hours ago (2 children)

It was literally Zuck's whole pitch for VR.

Meetings! Now in 3D.

[–] Almacca@aussie.zone 4 points 15 hours ago* (last edited 15 hours ago) (1 children)

Man, that was so tone-deaf. The dickhead workaholic thought everyone was just like him and only wanted to use it for work.

[–] Tollana1234567@lemmy.today 3 points 14 hours ago (1 children)

he is an android, robots dont need any sleep.

[–] Almacca@aussie.zone 1 points 14 hours ago
[–] PabloSexcrowbar@piefed.social 6 points 22 hours ago

I worked there during the whole VR pitch and they tried to encourage those of us with headsets to join meetings with them.

Nobody had legs. It was a huge selling point of the Quest Pro that you could have legs.

[–] bluGill@fedia.io 3 points 23 hours ago

If they show me the pictures of my friends, while hiding all the garbage (outrage politics, "you won't believe this"...) so I spend about 2 minutes a day there and get off it would greatly increase productivity. Well it would lower mine because I almost never check facebook anymore - but my life would be enhanced if they limited themselves to the useful things they do and let me go in 2 minutes: a trade off that would be worth it.

[–] NarrativeBear@lemmy.world 4 points 15 hours ago (1 children)

Is this image in the article AI generated or a meta replicant?

[–] brsrklf@jlai.lu 2 points 4 hours ago

Not sure, but who needs a Voigt-Kampff test with replicants looking that bad?

[–] Doomsider@lemmy.world 7 points 17 hours ago

Pays us to spy on you!

[–] 9point6@lemmy.world 15 points 21 hours ago* (last edited 21 hours ago) (1 children)

I hit this today when I went to check a local restaurant's Instagram for the menu (like many I've come across, they treat Instagram as their website)

Nope. I guess that information is now all gone to me

Between this and Twitter I'm pretty annoyed at how much harder it is to get local information without just physically going to a place compared to 5 years ago. I'm not gonna pretend it used to be perfect, but this is getting spectacularly shitty

[–] Cherry@piefed.social 7 points 21 hours ago

This drives me crazy. Hopefully it’s the start of the end for FB.

[–] Almacca@aussie.zone 3 points 15 hours ago
[–] realitista@lemmus.org 15 points 22 hours ago

Who in the fuck would do this?

[–] SeaSgt@lemmy.zip 8 points 20 hours ago (1 children)

Why the fuck do ppl still use Meta and its suite of spy apps. Not to mention he has a special set of knee pads when he cups the orange fascist shriveled nut sack.

[–] MalReynolds@slrpnk.net 1 points 17 hours ago

Why the fuck

did they ever ?

(trust Zuck, "dumb fucks")

[–] UnspecificGravity@piefed.social 14 points 23 hours ago

Guarantee that your data still gets used to feed you ads with the "premium" subscription.

[–] EndlessNightmare@reddthat.com 7 points 20 hours ago* (last edited 20 hours ago)

Subscription? For Fascbook? Is this some sort of fucking joke?

[–] tomiant@piefed.social 7 points 23 hours ago

Of all the faces I hate most on planet earth, that dildo's is second.

[–] panda_abyss@lemmy.ca 8 points 23 hours ago

I know I would be more creative if I handed Zuck my money monthly. No doubt about it.

[–] W3dd1e@lemmy.zip 5 points 21 hours ago

It’s too late. You already spent 20+ years training people to use the shittiest version you could give them.

[–] JoeKrogan@lemmy.world 4 points 21 hours ago

More signal users incoming

[–] Pika@sh.itjust.works 7 points 1 day ago* (last edited 23 hours ago) (1 children)

honestly, with how much my grandfather uses facebook, and how often he clicks the stupid scam ads, this might be a valid option for him that is easier.

This ofc is if they decide to launch this program for <3$ a month. If it's anything more than that I see it flopping on entry.

edit: looking at the article, I'm seeing 4EUR/m... yea 5$ isn't horrible, but at the same time that's probably too high for him to even consider it. That's 2$ less than a yt lite premium subscription, and that's a platform where ads actually get in the way of things.

[–] UnspecificGravity@piefed.social 9 points 23 hours ago

I doubt they are actually going to block scams with the subscription service. Probably just block banner ads or some shit but keep the fake posts and such.

[–] My_IFAKs___gone@lemmy.world 4 points 1 day ago* (last edited 1 day ago)

~~TheFacebook~~Meta: We Suck and We Know It. Now give us money.

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