this post was submitted on 09 Apr 2026
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About 40% of Americans have cut back on streaming services in the last three months because of financial concerns, according to a recent report

Americans are quitting subscription streaming services in droves as the cost of living continues to climb, a recent report has found.

Streaming services such as Netflix and Hulu have become increasingly popular in recent years, but Deloitte’s 2026 Digital Media Trends report, released late last month, shows how Americans are getting frustrated over the cost to have their favorite movies and TV shows at the click of a button.

“As the cost of everyday essentials like food and housing remain high, many consumers are reevaluating their budgets and cutting back on nonessential expenditures,” Deloitte said in its survey results. “At the same time, prices for media and entertainment services continue to climb.”

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[–] dhork@lemmy.world 266 points 1 week ago (3 children)

Has Netflix tried not going to Starbucks as often, or not eating Avocado Toast?

[–] grimpy@lemmy.myserv.one 62 points 1 week ago

maybe just give the kid one doll for Christmas?

[–] TwilitSky@lemmy.world 16 points 1 week ago* (last edited 1 week ago) (3 children)

Have you seen their job ads? My job which is in business operations is paying $480k. In the real world it pays about $80-100k.

[–] tempest@lemmy.ca 11 points 1 week ago (2 children)

Wasn't their big deal for years "we pay you well but fire your if we think you're not worth it any more" which might just be saying the quiet part out loud.

That or maybe enough got cut and were all shocked Pikachu that they backed away from it.

Either way I don't really understand why they continue to have tech company status. They were definitely pioneering streaming but you can build a streaming service in a couple months using AWS to solve the harder problems.

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[–] ColeSloth@discuss.tchncs.de 12 points 1 week ago (6 children)

They just upped the price again and added more commercials, instead.

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[–] NOT_RICK@lemmy.world 158 points 1 week ago (14 children)

My Jellyfin server is doing great. My only constraint is my free disk space

[–] The_Picard_Maneuver@lemmy.world 83 points 1 week ago

Jellyfin is the way. Streaming only made sense when prices were low and all the content was basically in one place.

I'll just keep growing my personal library.

[–] ThePantser@sh.itjust.works 39 points 1 week ago (27 children)

Yea, fucking AI making it too expensive to be a data hoarder. I have to keep making hard decisions on which media to delete.

[–] newthrowaway20@lemmy.world 22 points 1 week ago (4 children)

I'm kicking myself now for not buying more 20 TB hard drives when they were under $250. It's rough out there for any computer related hobbies right now.

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[–] Steve@startrek.website 19 points 1 week ago

Disk space (cost) is a genuine problem nowadays

[–] IronBird@lemmy.world 13 points 1 week ago (1 children)

should be some cheap storage hitting the second hand market, when this AI bubble pops

[–] some_kind_of_guy@lemmy.world 29 points 1 week ago

Waiting for the AI bubble to pop

Guy poking with stick "come on, do something" meme

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[–] ThePowerOfGeek@lemmy.world 60 points 1 week ago (4 children)

I'm sure Netflix, Hulu, and similar services will compensate for subscriber losses in the usual manner: by continuing to increase their prices and further screwing over their remaining subscribers. You know, the time-honored cable/satellite TV strategy.

In fact, that's already been happening for several years. Which is why (along with them offering mostly shit content that I never watched) I cancelled almost all my streaming services a couple of years ago.

[–] Alienmonkey@mander.xyz 12 points 1 week ago (2 children)

Amazon Prime be taking the Jesus money. Weird recommendations showing up lately.

[–] AbidanYre@lemmy.world 12 points 1 week ago* (last edited 1 week ago)

I remember when Netflix paid someone good money for improving their recommendation algorithm. Now they keep trying to shove live boxing matches in my face no matter how many times I say I'm not interested.

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[–] djdarren@piefed.social 11 points 1 week ago (3 children)

I've never really understood the mentality of businesses. They're losing customers, so they bump the price to compensate, therefore losing more customers.

I guess those that hang on end up making up for those they lose, and because all the other services are doing the same, they end up getting people who've jumped ship from another one and signed up at a good introductory cost.

But, like, just charge a bit less and have more customers.

You're thinking long term. Companies (esp public) only cares about the short term such as next quarter

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[–] criss_cross@lemmy.world 8 points 1 week ago (3 children)

I just got a notice from them saying they’re increasing prices and “are here for me if I have questions “.

Uh huh.

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[–] M0oP0o@mander.xyz 59 points 1 week ago

THIS JUST IN: PEOPLE WITHOUT MONEY SPEND LESS

More at 11

[–] DarkFuture@lemmy.world 41 points 1 week ago
[–] dance_ninja@lemmy.world 39 points 1 week ago (1 children)

Doritos lost marketshare because they cost $7. Consumers are acting on economic realities.

[–] AbidanYre@lemmy.world 12 points 1 week ago (3 children)

$7?!? How big was that bag of Doritos?

[–] some_designer_dude@lemmy.world 22 points 1 week ago

Probably smaller than it used to be for $5

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[–] manxu@piefed.social 34 points 1 week ago (1 children)

because of financial concerns

Yeah, I am calling bullshit on that explanation. The services that were enjoyable just a few years ago are now absolutely dog shit. Low quality shows, unexplained cancellations, increased number and length of ads, release schedules meant to keep you on forever, password and location crackdowns, VPN rejections...

It's become a garbage product, even if people had tons of disposable income they'd think three times before subscribing again.

[–] N0t_5ure@lemmy.world 18 points 1 week ago

This is the point I was looking for. I'd happily pay a reasonable price for Netflix, and I did for years. However, I was rewarded for my patronage by massive price hikes combined with a consistently worsening product. The end came when I realized that I didn't even use it anymore because it sucked so much. If I wanted to pay exorbitant prices to watch ads, I'd go back to cable.

[–] Assassassin@lemmy.dbzer0.com 31 points 1 week ago (1 children)

It's not even an economic issue for me. It's an issue of "why the fuck would I pay for a service and still receive ads?". These companies just keep getting greedier and offering less. Why should I pay for a worse experience than a pirate streaming site?

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[–] finallymadeanaccount@lemmy.world 29 points 1 week ago (2 children)

I thought it would've been because they keep getting less value for money, since the services keep raising prices and fisting more ads into people.

[–] Gates9@sh.itjust.works 28 points 1 week ago (4 children)

No more bread, no more circuses. What comes next?

[–] El_Scapacabra@lemmy.zip 12 points 1 week ago

The beatings will continue until morale improves.

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[–] OldQWERTYbastard@lemmy.world 26 points 1 week ago (2 children)
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[–] thesohoriots@lemmy.world 19 points 1 week ago

That plus they’re full of trash.

Shoutout Dropout tho.

[–] StarryPhoenix97@lemmy.world 18 points 1 week ago* (last edited 1 week ago) (2 children)

It wasn't just the cost for me. It was the rise of fascism in the world in general and the fact that they are selling my watching history to everyone and anyone. Right now, they say it's for advertising and development, but I wasn't waiting around to have my content label me as undesirable.

Less important, but still a factor, was the fact that these services are constantly removing queer content and cancelling good shows. I stand by the idea that the only reason Kaos got cancelled was because it has a trans character. With the Paramount merger doomed to happen, I imagined there was going to be another purge, so fuck them.

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[–] mycodesucks@lemmy.world 17 points 1 week ago

Prices will increase so shareholders don't lose any money, and morons who go, "Durr... what do I care? They provide a service I like and I have so much money I can afford to be an idiot feeding an unsustainable economic distortion in perpetuity!" will just keep right on paying the increases, and the division of the K-shaped economy will continue to grow.

There's no way way to boycott or frugal your way out of price increases while enough bougie yuppie shitheads are willing to eat any shit a company is willing to shovel them at any cost as long as they can use it as a status symbol.

[–] TwilitSky@lemmy.world 17 points 1 week ago* (last edited 1 week ago) (5 children)

I think the next big thing is affordable local entertainment. What's old is new again. I could be wrong.

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[–] SnarkoPolo@lemmy.world 17 points 1 week ago (2 children)

I know several people, mostly older people, who have gone back to old-timey, off-the-antenna TV. I suspect this will become a trend.

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[–] theherk@lemmy.world 16 points 1 week ago

Can I interest you in some links:

My Home Media Project

The *arr Ecosystem

Media Servers

Infrastructure

Public Domain Content

[–] zebidiah@lemmy.ca 14 points 1 week ago (1 children)

ALL YOU HAD TO DO WAS GIVE US ENOUGH TOKYO DRIFT!

that was literally the last straw for me a few months ago.... I bought a 4bay hdd enclosure, a cheap 5way switch, and got proxmox then docker then arr stack stood up on an old minipc. every month i look for a cheap hdd or two to add.

do you have any idea how much better 1080 looks when it streams from your basement and not across the country??

[–] ugandan_airways@lemmy.zip 10 points 1 week ago (2 children)

Same reason I continue to buy bluray and 4k discs. It just looks so much better. People don’t believe me till they see it.

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[–] slothrop@lemmy.ca 12 points 1 week ago (4 children)

mmm, lemme see now, $200/mo for a bunch of streaming services, subscriptions, diminishing ota/cable sports options.....

OR.....

$10/mo for all the above, plus many more expanding options?

aaar!!

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[–] Tronn4@lemmy.world 12 points 1 week ago

Next report: "Netflix gains 10 million new subs, price increases, Netflix buys Iran"

[–] network_switch@lemmy.ml 11 points 1 week ago* (last edited 1 week ago) (2 children)

I don't care how much they try to make TV show seasons into events, they'll never really be events like in the past. Same with movies. Like if movies aren't hitting event status anymore, TV sure isn't and that's the key to this. FOMO for popular traditional media (Im including stuff like Netflix here as a successor to TV) looks way down to me compared to the pre-mainstream internet culture era.

The last huzzahs for event FOMO media to me seemed like Breaking Bad season 5, Game of Thrones, and Endgame. After that it's been a rapid progression to everyone watching/listening/reading whatever they want at whatever pace they want. I don't need to be rolling media subscriptions every month. Some months I'll be busy doing outdoor sports or gardening. Then some months I'll sub and bing stuff. Then off to something else. Thing for me is the amount of months I want to binge TV/movies has been in decline for years now

Social media also for me broke my ability to have any sort of idealism towards performers. Actors are stupid assholes. They're athletes with better vocabulary and image maintenance. I used to watch a lot of boxing and MMA, no surprise that these guys are incredibly stupid and often terrible people. Athletes and wealthy/rich artist/performers are leftist by word and image, conservative to hyper conservative where it actually really matters. Not even just the super rich ones, the ones with power like film societies that run big film festivals and art galleries. Leftist persona, operationally conservative, in a voting booth conservative

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[–] thatradomguy@lemmy.world 11 points 1 week ago

One of my manager at work asked me why I quit streaming. Like legit what the fuck do people think is going on rn?

[–] Tollana1234567@lemmy.today 11 points 1 week ago* (last edited 1 week ago)

well if you have money issues, streaming services should be the last thing you buy anyways. just pirate it or watch on a streaming site that does it for you, or watch clips on Yt, they pratically give out the whole story on YT anyways.

[–] imjustmsk@lemmy.ml 10 points 1 week ago (6 children)

I mean sailing the seas is easier - 

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[–] Aceticon@lemmy.dbzer0.com 10 points 1 week ago

A VPN is way cheaper and a bittorrent client is free.

[–] Kowowow@lemmy.ca 9 points 1 week ago

One extra reason I canceled netflix is it felt too judgy, what's the point of paying for something if you are still the product

[–] lemmyng@lemmy.world 9 points 1 week ago (1 children)

Goes for video games as well:

SkidrowReloaded

Repackslab

Fitgirl Repacks

ElAmigos

SteamUnlocked

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[–] Formfiller@lemmy.world 9 points 1 week ago

Probably because Larry Ellison has bought most of them and people don’t want to be inundated with pro Israel , pro fascist propaganda

[–] WhyJiffie@sh.itjust.works 9 points 1 week ago

should I interpret this as "40% of americans cut back because money" or "40% of those who cut back was because of money"?

probably the latter, and we don't actually know how many did so

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