this post was submitted on 16 Mar 2024
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Although the spectacle of influencers flaunting their affluence has long been a staple of social media, there are signs that audiences are growing tired of it. Experts say “influencer fatigue” is wearing on young people who crave authenticity as inflation rises and achieving a stable livelihood becomes increasingly difficult.

...

According to data from a YPulse study shared with Yahoo News, 45% of people between the ages of 13 and 22 say influencers just don’t have the same power that they used to. About 53% said they were more likely to trust recommendations from regular people online whom they don’t know rather than creators with large followings.

Influencer marketing once offered an alternative to typical celebrity marketing. Celebrities appeal to us as salespeople because of the psychological phenomenon known as the halo effect. If someone is talented or beautiful, we assume they are highly qualified in other ways as well, which boosts sales. Influencers, who are powerful but not conventionally famous, offered a more relatable and accessible alternative. They’re far enough removed from celebrities that we can relate to them — until we can’t.

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[–] snooggums@midwest.social 212 points 2 years ago (4 children)

Influencer = self employed advertiser. Being a fan of an influencer is like being a fan of the insurance gecko.

[–] foggy@lemmy.world 62 points 2 years ago (2 children)
[–] snooggums@midwest.social 47 points 2 years ago (3 children)

Keep your gecko and Flo fanfic to yourself!

[–] Arbiter@lemmy.world 35 points 2 years ago (2 children)

No, let the man cook. I wanna see where this goes.

[–] Lifecoach5000@lemmy.world 36 points 2 years ago (2 children)

If this starts getting too steamy, I must let you know that I am in Texas and over 18, in case anyone needs to verify my age for adult content.

[–] Steve@startrek.website 19 points 2 years ago

Please upload your government issued ID to proceed.

[–] Thedogspaw@midwest.social 3 points 2 years ago

This is governor Greg abbot stay where you are state police are in route to your location

[–] Daft_ish@lemmy.world 6 points 2 years ago* (last edited 2 years ago) (1 children)

"... Chapter 15

Jake From State Fuck

Flo woke the next morning beside the Gieco Gecko, completely ravaged. Her body still shaking from the night before. She stared deeply into the Gieco Geckos eyes and thought to herself, "no other man will ever compare."

Then the Gieco Gecko moved his hand to caress Flos face. "Are you ready to go again? This time I've called for assistance."

The door swung open. Through the door, in a gimp suit, Jake...."

[–] Arbiter@lemmy.world 2 points 2 years ago

keep going, I’m almost there

[–] Gork@lemm.ee 14 points 2 years ago (1 children)

I wouldn't be surprised if a Rule 34 erotica exists starring the Geico Gecko and Flo.

[–] snooggums@midwest.social 14 points 2 years ago (1 children)

Without checking or ever seeing it before, I am confident saying that it must exist.

[–] sangriaferret@sh.itjust.works 15 points 2 years ago (2 children)
[–] snooggums@midwest.social 4 points 2 years ago

Thank you for your service!

[–] Bridger@sh.itjust.works 4 points 2 years ago (1 children)
[–] sangriaferret@sh.itjust.works 13 points 2 years ago (3 children)
[–] Bridger@sh.itjust.works 3 points 2 years ago

Wow. You did it.

[–] Cethin@lemmy.zip 2 points 2 years ago

This is significantly better quality and quantity than I expected.

[–] Thedogspaw@midwest.social 2 points 2 years ago

Masterpeace truly a work of art

The geico gecko is to Flo as the gerbil is to Richard Gere.

[–] cmgvd3lw@discuss.tchncs.de 2 points 2 years ago
[–] homesweethomeMrL@lemmy.world 16 points 2 years ago

Not “Influencer” - “Huckster”

[–] KoboldCoterie@pawb.social 11 points 2 years ago (1 children)

You leave Martin out of this.

[–] snooggums@midwest.social 12 points 2 years ago (2 children)

Well they should know, they're a fan, obviously.

[–] KoboldCoterie@pawb.social 2 points 2 years ago (1 children)
[–] Zozano@lemy.lol 1 points 2 years ago

That's a very fuckable looking gecko. Look at those scales and tell me he isn't asking for it.

[–] Psychodelic@lemmy.world -1 points 2 years ago (4 children)

What do y'all call people that make video essays or make funny skits but make money if ads? I thought most of us understood the game and weren't hating the players as much

[–] RBWells@lemmy.world 7 points 2 years ago (1 children)

Entertainers. That is a job. I had a dance teacher who taught dance, danced professionally, did singing telegram deliveries, dressed in costume for historical tours at old places, she was just an all around entertainer, that was her job.

Influencer is different, as I understand it, that is more like the content itself is advertising. Like a social media department at a company might hire them. I guess that is also a job, but most people don't want to watch a ten or twenty minute ad.

[–] Psychodelic@lemmy.world 1 points 2 years ago

Fair enough. Thanks for explaining. To me, it seems like influencer is used to put down anyone that makes money from yt, insta, tt, etc.

That's almost all the content/format I watch. So it's weird to think people just don't care if they get paid because they depend on ad revenue.

Do you consider twitch streamers influencers or entertainers? I don't watch many but I'd assume they're worse in your mind when some have a gaming chair they're promoting and/or they were directly sponsored by the game they're playing.

[–] DragonTypeWyvern@literature.cafe 7 points 2 years ago (1 children)

Entertainers. An influencer is an evolution of the model, someone who exists to hang a branded product on and make rubes want to imitate them, not someone that provides entertainment.

[–] Psychodelic@lemmy.world 1 points 2 years ago

Does everyone know that? Influencer seems to be used for anyone that makes money from youtube, insta, tiktok, etc.

Also, why y'all so hostile to basic questions? Does everyone here already think the same? No questions allowed? lol. Alright I'm done.

[–] snooggums@midwest.social 5 points 2 years ago

Creators? I just called them entertainers.

[–] stufkes@lemmy.world 3 points 2 years ago (1 children)

Video essayists. I watch them exclusively on YT and it is very important to me that they stick to their area of expertise and don't include shady sponsorships. I think the video essayist is a very small portion of youtuber that make enough money to get by. Low quality stuff is far more effective at gaming the algorithm.

[–] PriorityMotif@lemmy.world 1 points 2 years ago

Plankton Dies and Farts