Source: Robinhood.
For context, one year:
this post was submitted on 15 Jan 2026
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And that's without the full vertical axis. There's like $100 of empty space beneath what's showing.
Not to mention it already bounced back...
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Reddit is the perfect metaphor for America. What was once a beautiful and accessible tapestry of independent contributions, has been gated and monetized. Now it is a place for slop, misinformation, and vitriol.
That it receives support in this form speaks to the mental health of its participants.
What was once a beautiful and accessible tapestry of independent contributions
Reddit has been flooded with bots for decades. Bot engagement was a strategy the firm used to outcompetes Digg, as admins discovered any kind of engagement in comments juiced human participation.
The site's had quality contributions in the past. I'd argue it still does, in the more neglected and low pop corners of the site. But it's central thesis of stack-ranked engagement and search optimized meta-tagging fueled the worst kind of online participation straight back to the early days.
Reddit's last ten years of decline has more to do with the overall decline of the Internet as a service than anything the admins have done directly. Humans have been crowded out by automated promotion tools and AI Slop everywhere. Reddit's just a big popular spot that got hit hardest.
It was never a good site.
it’s not down because of digg, literally no investor cares about digg. It’s down because ad spending is down. Ad networks are spending steady on places like google and meta but they’re spending less on reddit.
Apparently this is because reddit sucks at the targeted ad game part and the advertisers feel they get a better return by just building a presence on the platform (eg bots that go “oh that’s cool. By the way have you tried the new Taco Bell™ PepsiCo™ Shitbowl®, now with 10% less petroleum byproducts?”).
This likely means they will become more aggressive about data collection and backend analysis of that data to get conversions up but they’ve been doing this for ages already. Reddits staff ballooned up long before the API fiasco and most of the hires were related to analytics. It only works if they can shift the culture away from nerd haven (aka people with adblockers who despise being advertised to and won’t click through) to facebook grandmas and ig normies that apparently love clicking ads.
They’re at least somewhat successful: while I and most of the people on this platform have shifted away from reddit they aren’t bleeding users like you want to believe. They’re not seeing exponential growth either, but they are seeing shifts to some of those populations. Anecdotally I have several family members in their 40s and 50s who were known for facebook drama and they are adopting tiktok and reddit nowadays. They eat up the obviously fake shit on relationshipadvice and places like that bc they’re primed from spending all day scrolling ig and youtube shorts to just digest content without any questioning of veracity and they ultimately love the outrage cycle.
All you said is probably accurate, but this one little dip was probably unrelated. It's already back up to where it was.
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Would be kinda funny if Digg consumed reddit's userbase after so many people having come from there in the early days.
I remember when "Remember Digg?" was a meme on early Reddit.
Remember "Remember Digg?" digs?
Remember Reddit?
The irony of reddit becoming popular because Digg was doing all the manipulative bullshit reddit is doing now... Wait, no. Not irony. What's the other thing? Predictable.
Digg screwed up by doing what reddit had done starting a few years back, while there was an easy and available alternative to go over to.
Now digg is the easy alternative to go over to, but it won't work as well. At least not for long. The people who own digg are venture capitalist firms. It's sole existence is to monetize the hell out of the platform.
Meanwhile, Lemmy treads water with a bit too few members because the learning curve is a bit steeper to get started.
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That same post on Reddit was what encouraged me to look for alternatives. So here I am...
Well welcome aboard! Lemmy is a great substitution once you learn to cope with the fact that there is less content generally, but it is a much better community. Of course that depends on the instance you choose but you can always just silence the ones you don't want. I came here back during the api fiasco and I've never looked back. I can't even imagine using Reddit now. My wife still scrolls on it and it's so cringe, all bots and the same tired inside jokes. I like it here much better. We still get dumb jokes but it isn't nearly as bad as Reddit.
Welcome to Lemmy🎉
That looks overvalued by about $228.495
Way to flex on all of us peasants with your .05c
i did make my script that cross posts from redddit yesterday so that might have something to do with it
So it's only up by about 400% instead of 410%.
Totally forgot about digg, did not even know it was making a comeback. It even has the old logo on it, holy nostalgia
what's next? Geocities?
Diggnation on revision 3 before YouTube existed
As a reminder, that any social network can be captured, if it relies on central control.
But competition is good at least.
Those are rookie numbers. We gotta pump that stock DOWN
Unfortunately probably temporary. Digg is very unlikely to be a better reddit. They dont have the content or the users.
Excuse me ? How is that a reason ?
That's pretty nonsensical logic.
By that logic, reddit never would have been a thing, because they didn't have the content or the users, because they were all on digg.
No one migrated en masse to Lemmy because making an account here is too much work for someone to just hop on over and check out.
Reddit started in a VERY different online landscape, Lemmy got a huge boost from the APIpocolipse, and is still pretty small compared to reddit.
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No one migrated en masse to Lemmy because making an account here is too much work for someone to just hop on over and check out.
On the plus side, Lemmy doesn't force you to make an account in order to view it. That's becoming increasingly rare these days. It used to be normal to lurk for a while and get a feel for a site before taking the jump to making an account, but so many places won't let you view a damn thing unless you sign up (and then when you have an account, they try to force their app onto you. Because of course.)
At least with Lemmy, newcomers can browse around and decide if making the account is worth it. The choices involved in picking an instance might not draw in crowds, but hopefully it'll draw in those who actually want to engage with the site. Quality over quantity.
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Lol wut. There has been massive migration to lemmy.
And the content quality dropped after.
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Checks the P/E
106
Still absurdly overvalued. Let me know when it gets under 20
BBS Prodigy CompuServe Slashdot Fark Kuro5hin Digg Reddit Lemmy Digg?
Say it ain't so
Bring as many good Reddit users to Lemmy or Piefed and make it go down to zero.
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https://digg.com/?feed=all-digg - for folks like me.
I wonder if my Digg username still exists...
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The dumb thing about these tech company evaluations is they're always based on a degree of future growth that could never possibly happen.
Even after this big plummet it's still got a price:earnings ratio of 145 (by comparison, most others industries have PE ratios around 15-30), which suggests there's a lot of people who think that Reddit is going to find some magic way of growing by a factor of 10, despite its current brief spurt of profitability only being the result of them burning a ton of goodwill.
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