Not surprising, the venn diagram of people who would buy a Framework (or even know it exists) and people who would choose an open source OS (or even know they exist) overlaps quite a bit, I imagine.
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Distributions include the Linux kernel and supporting system software and libraries, many of which are provided by the GNU Project. Many Linux distributions use the word "Linux" in their name, but the Free Software Foundation uses the name GNU/Linux to emphasize the importance of GNU software, causing some controversy.
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True. Still, it seems like a significant enough milestone for Linux.
And they say Microslop only does bad things lately. What do you call more people switching to Linux to avoid their enshitification, if not a good thing?
It's like Trump "helping" the oil industry
Framework computers aren't really targeted at the average consumer.
It makes sense that the kind of people who value hardware which they can easily and freely maintain and upgrade also value software which they can easily and freely maintain and upgrade.
For sure Linux being a free option vs Windows being a paid for one also helps.
Tbh the shocker for me was people buying Framework laptops with Windows on them at all...? Wut?
does not surprise me. Framework appeals to users, who love DIY. The same applies for Linux.
If you‘re not into Linux/DIY, MacBook gives you a much better offering for the same price. If you‘re a masochist wanting Windows, you simply have smooth other options for lower price.
Honestly I'm surprised they ever didn't have a Linux first stance. Its literally the perfect fucking user base for em.
They always were Linux-friendly. Some hardware choices like the fingerprint reader were directly related to Linux compatibility. Firmware and UEFI updates have always been available on Linux. They sponsor a lot of FOSS projects (some of them unfortunately linked to nazi dipshits, stirring a lot of controversy, but 99% of them are clean).
They may not have explicitely advertised Linux before, but they dropped a lot of hints.
When they started out, Linux had a lot less mindshare than it has now. Also Microsoft will absolutely retaliate against you, if you promote anything but their crapware. For a small manufacturer that can be a problem.
They've always designed around ensuring good Linux support with their component choices and support of fwupd, but their marketing focused on being repairable and upgradable, unlike companies like System76, who explicitly sell their laptops as Linux laptops. It seems they've recently started advertising their Linux support more, possibly due to their partnership to have Ubuntu pre-installed, possibly due to seeing just how many Linux users they already had or possibly due to the number of people switching from Windows to Linux.
Company when marketing works 
I wonder how many would just do it for the extra discount and then use massgrave
Edit:
I went to watch their prices for the diy series
- Win 11 home is +145€
- Win 11 pro is +259€
- Ubuntu is free
(Preinstalled, is +220 € for win 11 pro or free Ubuntu, can't get win home edition if preinstalled)
Who knows. Their target group is usually perfectly capable of installing an OS themselves. But Framework is also a popular hardware brand among Linux users, because their hardware is already built with Linux in mind. If you look at their forum, it does not feel like everyone is just installing Windows on their hardware.
Even if you want Windows, it's still better to get that edition that works just the same but has most of the bloat cut off, that they made for small business computers.
Another sign its The Year Of Linux. Yes I said it. Someone had to!
Desktop Linux is seeing higher and higher market share, not just because Linux is growing but also because the desktop mode of computing is shrinking, especially for personal use. There are lots of people who used to own laptops/desktops but don't anymore.
Yeah. This is something I've been trying to explain for a while. Between the Steam Deck and the declining overall market share of PCs, there's a huge jump in Linux as far as percentage of users goes, but it isn't actually making significant waves in general usage. Regular users are sticking with Windows and Mac, but now there's 1 Windows or Mac laptop in a household shared by everyone now versus multiple laptops and a desktop a few hardware cycles back.
Wow, I was surprised that their release video leaned so much into Linux. They said that this is a response to user feedback. That reminded me of when there was a lot of ask for one-handable phone but their sales were too small. So glad to see it has paid off for framework.
I recently bought a used alienware x14 r1 from a co-worker but if I hadn't I would have picked up one of these if I knew about the company. The configurability (and upgradability) is very appealing to me.
One of these will be my next laptop I think.
windows is extra no?