Posting a regular basis helps. Also sticking to one type of content (and general photography doesn't count) like dogs or night landscapes. Also go back in time to when the algorithm actually helped people with still images.
Photography
A place to politely discuss the tools, technique and culture of photography.
This is not a good place to simply share cool photos/videos or promote your own work and projects, but rather a place to discuss photography as an art and post things that would be of interest to other photographers.
I just said it on another recent post but Imma say it again
Instagram is not photographer friendly unless that photographer does a bazillion of Reels of "how to get this photo" every week.
Literally 🙌
Tagging, consistency, as well as just networking in general. I got a lot of work simply by just mentioning it whenever I was out and about anywhere. From there I just slowly grew my account as word of mouth spread, and my work got shared more. Stay consistent, and learn social skills in order to be able to market yourselves to others.
Collaborations
Stills and insta are dead. The only thing people watch are shit videos taken on a dji gimble and don’t stop watching idiotic vertical video. Sorry for the rant. But these fucking assholes ruined proper photo and video. If it wasn’t for the software they wouldn’t even know how to frame a shot
Amen man! The whole point of the platform used to be for photos and now still photography is dead. I’m looking for somewhere else to post, not found anything yet. Genuinely quite gutted about it because I might not have a lot of followers but I felt like it was a consistent “community” of likes and interactions etc. constantly seeing the same names and profiles on my photos and other mutual followers and now it’s harder to even see their posts in my feed. Really frustrating!
Same. I make more money shooting for Only fans people that actual real art, portraits etc. I mean everyone says you start by shooting porn. But I’ve been at this for years and tik tok and the other vertical bullshit media companies killed us. The viewers don’t even care about quality etc. they just watch lazy ass apartment sellers try to be all cute on tik tok. Or dogs. Or whatever else you find there ha. I will have to tilt soon. I figured since I’ve been literally accused of one of my painting being ai that I just time lapsed the whole thing. And if they want it in vertical cool. Personally I makes me want to throw up more than Christopher Nolan
Whoever came up with the idea of vertical video (particularly with large crop bars) was an idiot. Humans have two eyes side by side horizontally, not vertically.
Vertical video surpassed horizontal in hours watched back in like 2016.
By 2019 only a fraction of mobile users were still rotating their phones.
Square and unconventional aspect ratios have been used in cinema for years now as well.
Vertical video wasn’t created by an idiot, it was inevitable.
I feel your pain. I'm a photographer and I'm always on the lookout for young models who want to try some photoshoots. I've met some interesting models in the past this way, but IG these days is just shit everywhere. Influencers, Digital Content Creators, Instagrammers, for me they can all go into the same trash can. Shitloads of followers only drolling for her bodies, this is actually competing with OnlyFans...
I used to post some photography, and I had some belly dance videography projects with the collaboration of many belly dancers (some international known names), and yet, my Instagram is somewhat dead.
Before there was mass exodus of post reach due to how instagram inorganically show posts to people using algorithm. I get less then 1% of views per post that i had prior.
I shamelessly exploit my cute cat and put his antics on Reels to draw in followers; sometimes they end up interacting with my photos
Turn your photos into reels, like 10 Best at a time, make a little jazzy video….it gets pumped to so many random feeds. If it’s good you’ll get some followers. But also make sure you have tons of stuff already on your profile. If I see a cool pic or video I always check the profile to see the rest of their work before I follow
I started paying ads. That’s what social media is for, IG is unfortunately not a photographic platform anymore.
How effective are they?
Not particularly but better than organic.
I've used Instagram for photography for just over a year now and I still have around 160 followers. It takes time I guess
Someone reply to my comment so I can come back to this thread at work in the morning 😂
Hey
Thank you haha
Growing on instagram currently means you need to make reels. There's a few trends for photo editing you could do. You need to use trending audio. You need to post often. post reel and photo at the same time, interact with other peoples posts, and post stories daily. Bonus points for interactive story posts.
Insta is also constantly changing what is needed. Right now, I believe posting reels to your followers is a bad move, but posting reels to the discover page is really good. (but your followers wont see it.)
Reels under 10 seconds do the best.
When you are posting photos, make it a carousel post always.
a year or two ago I heard when posting photos, include a filter on it every time. You can put it down to 1%. Instagram won't show it if you don't/
I think getting into the flow of posting as much as you can is a first. Then trying to play the algorithm comes next. It may be too overwhelming to do everything if you're just starting out.
Views and likes don't mean anything without an organic following. You have to interact with other people just as much as they have to interact with you. Even if you happen to have one viral post, it doesn't mean any other post is going to work off of that traction or build a community.
You're forgetting the "social" part of social media.
If u check subrreddit /Instagram, u be surprised how many thinks hiring bots or buying accounts are normal to them. I say just post whatever u want and don't worry about like count cause its likely not ur fault but insta weird algorithm.
Oh and one more thing, if you do want to post photos on Instagram always post a carousel of at least five or more photos. It's really the only way that static images will make it because they will keep referring the post to people with a different slide.
It helped when you kinda recognizable figure when insta came to life. And when a 2-16 million subscribers celeb tag you or follow your insta. It’s strange that people tend to follow every account their celeb is following. What is not helpful is to have a private account and declined all the requests if people have less followers when they are following. My top was 4000 with that strat.
Once I got 191 likes with a short reel. If I get above ten likes on a picture it’s “fairly good” I don’t really know. Good luck. I just stopped looking at the numbers and just post when I have things to post.
This might get lost but as someone with over 10k followers and a stupid reel with over 1m views…
Instagram doesn’t make sense and the algorithm is stupid at the moment.
Still, I try to post a reel daily and stills content 2/3 times a week.
You need to think about the following when producing continent for social media:
Engagement: Does your content encourage the viewer to like, comment, share or head to your page? Does your video encourage the viewer to watch all the way though?
Value: Is the viewer getting some value for their time? Are you entertaining them? Or are you educating them?
Audio: are you using trending or original audio. If you’re using original audio your sound design needs to be half decent and have depth.
I’m terms of stills posts you can provide value by uploading 10+ images in a carousel format, there’s a few tutorials of how to do this in photoshop but I’m also working on my own as I don’t feel that they’re great.
I use Insta as my own little art gallery. I fucking love my photos and I’m always scrolling through them and digging the framing and the colours. Double-digit likes is always a big day for me. I’m just about to self-print my second little book from purely Insta photos. I really don’t think it’s the place to get famous for photos, but it sure is a good challenge to curate a personal collection.
Couple of things.
One post per day. No more, no less.
Instagram stories, dont just add your post to the story, but make dedicated images to be posted to your story, like behind the scenes, how I got this shot etc.
Tag reposter pages and get them to repost your content with credit.
Reels, you have to post reels now. You can still get decent traction on photo posts, but a significant percentage of your posts will have to be video rather than stills.
Persistence. It took me far longer to crack 500 followers than it did to jump from 1k to 2k.
The real question is anyone with 1k+ followers that is actually profiting from their time spent on instagram? I know it's nice to get recognition and all, but its a really soul sucking way to go about it.
I question how valuable Instagram is to photographers, or if it just distracts you from doing photography, because you're counting likes and trying to boost exposure on a site that wants you to PAY them for that.
I actually get a fair few brands and publications reaching out via Instagram (not the “you would love our new jewellery and 50% off codes for your followers” ones)
The thing with Instagram is that going into it in 2023, you’re battling against people’s already recognised taste. People complain about the algorithm but all it really does is put more of what you interact with, in front of you. If you’re new, your posts are an unknown entity and won’t get shown as often.
Instagram is a self-generating, self-sustaining feedback loop. I like Instagram to see what's out there on hiking, backpacking, gear, and such, but as a user, I have no choice but to watch those stupid reels. If I hover for more than a second on a reel, I know I'll other get related reels that are of no interest to me. I know spend more time trying to scroll past reels to find what I want, than enjoying the photos that are of interest.
Got reposted by @Instagram in the first few years of it’s existence which skyrocketed my account
I’ll say I made a separate account for a niche subject I photograph. I only have 650 followers but I’ve got a few jobs out of it.
Interact with other accounts. Like other people stuff and comment.
Also make sure to not do every thing all at once. Space it out through out the day (especially when you start out)
What is your account? I will check out your photos!
Make reels
I mainly use IG as a gallery/portfolio. A lot of people (even actual customers) find and interact with me there. I don't live off photography, but I've almost made it a self-sustaining hobby.
For real interaction, sadly, the best option is to either post in X/Twitter/WhateverElonNamesItToday or Reddit. I suggest not doing it for the likes or whatever, they don't matter.
My personal opinion is to not care about likes. You'll be chasing likes instead of doing photography for love. It'll ruin it for you.
Any alternatives to Instagram? I do like a lot of street stuff on there. If i use flickr or most sites I'll never proper street stuff, it will always be generic, more cityscape landscape stuff.
I didn't know Instagram was such a dead place. I don't comment much, like a bit.
i've seen a roll today on instagram, it was a video where a guy said "im a photographer and i took this photo" then some music and his photo shows up. it's crazy. it's essentially a photo in a form of a video. others are right, instagram promotes videos.
Find a community outside of Instagram. I think 90% of the attention my work gets on Instagram is from friends, family, acquaintances and fellow artists I’ve connected with. I don’t expect much outside of that circle. But I’m also not trying to game the algorithm. I’m not interested in that.
Post one picture per day max. Post reels if you really want engagement but i haven’t sold my soul yet, just posting pics hahah It takes forever to build followers but keep it up! Also network with other platforms, it helps
I HATE instagram. For professionals it’s dead.
Now it’s a shitty algorithm with integrated tiktok swiping thing.
If you want just a followers, do what is popular in trends.
This being said, what are the best options for photographers to show their work and get a reaction outside of reels? If instagram can’t provide the right marketing feedback, where do we go?
Hey, I'm in a similar place as well. I've started an Insta page to showcase my photographs of what captivates me.
Can you share your InstaID? May be we can follow each other and have another like from like-minded persons?
Here's mine: Praveen Samudrala (@praveen_captures.png) • Instagram photos and videos
Absolutely. I'm currently planning trips so I could start uploading more content as well as my actual astrophotography content I've been holding off for so long. But so far, I just have more casual images while keeping a certain theme... my ig
Idk this is still working or not but. I've got under 1k followers but i got lot of engagement from my photos and video back then. The key is consistent with your tone and the content of photo. For rising ur like try using hastag and follow some photograper like their photos. If you have more than 2 photo just use photo slide. (FYI)I'm not using instagram since 2018. So idk how the algorithm work now but of its still same u can try it.
tik tok views are fake and inflated. i used to be an active instagram user and amassed about 3k followers with hundreds of likes and dozens of comments on most posts. i think what attributed to my success was the fact that it was mostly hobby photography that focused on particular subjects. i am a published commercial product photographer, and occasionally shoot paid portraits of both people and vehicles.
@cichlid_visuals • Instagram photos and videos
like i said i have not been active in a while, and you can see the steep decline in like and activity as time went on, but if u scroll down a short bit, you will see the large amount of likes and comments and such.
overall what im trying to say here is you get what you put into it, and consistency, both in subject and activity, is key for success.