this post was submitted on 04 Aug 2025
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Tesla for years had more repeat U.S. customers than any other major automotive brand but its loyalty has plunged since CEO Elon Musk endorsed President Donald Trump last summer, according to data from research firm S&P Global Mobility shared exclusively with Reuters.

The data, which has not been previously reported, shows Tesla’s customer loyalty peaked in June 2024, when 73% of Tesla-owning households in the market for a new car bought another Tesla, according to an S&P analysis of vehicle-registration data in all 50 states.

That industry-leading brand loyalty rate started to nosedive in July, that data showed, when Musk endorsed Trump following an assassination attempt in Pennsylvania on the Republican nominee.

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[–] MangioneDontMiss@lemmy.ca 2 points 49 minutes ago

I love it when journalists tell us things that are completely obvious.

[–] some_guy@lemmy.sdf.org 1 points 1 hour ago
[–] theangryseal@lemmy.world 3 points 3 hours ago (1 children)

I rarely see a Tesla where I’m from.

I went to Charlotte to see Modest Mouse in June and I couldn’t even count the Teslas. It really surprised me.

I swear to god everyone driving them appeared to be Indian. Not that it really matters, I just found it interesting.

[–] Cocopanda@lemmy.world 0 points 2 hours ago

Because Indian friends of mine think Elon is a god. Because that specific friend might be mentally retarded from the same drugs that Elon takes.

[–] rumba@lemmy.zip 37 points 7 hours ago
  1. He backed Trump
  2. He showed up high as Fuck on national TV and gave a Nazi salute.
  3. He openly didn't pay the people he bribed to vote
  4. He headed the department and openly mined private citizen data and shut down services for a lot of people.

Brand loyalty wasn't too good before then, but jesus....

[–] xyzzy@lemmy.today 138 points 13 hours ago (9 children)

Tesla for years had more repeat U.S. customers than any other major automotive brand but its loyalty has plunged since CEO Elon Musk endorsed President Donald Trump last summer

Uh, let's be clear. It's not just because he endorsed Trump. It's because he had a torrid love affair with Maga and Naziism, tried to overtly buy elections, wrecked the federal government and the lives of tens of thousands of workers, caused death and misery, and was generally an unlikable prick.

[–] MBech@feddit.dk 72 points 13 hours ago (4 children)

All that, and also Tesla is no longer the best electric car on the market. For a long time they were ahead of the competition, but that was years ago. Today you can get a better car, for less money, AND you don't give a nazi your money. Why would people stick with Tesla?

[–] DeathByBigSad@sh.itjust.works 5 points 4 hours ago

They don't even have Lidar.

[–] xyzzy@lemmy.today 19 points 12 hours ago* (last edited 12 hours ago) (2 children)

That's true too. My Hyundai is better than any of the many Teslas I've sat in as a passenger.

[–] Serinus@lemmy.world 8 points 9 hours ago* (last edited 9 hours ago)

I would almost certainly own a Tesla right now. Instead, I'm really enjoying my Ioniq 6.

Also I get all the self driving features I need without having to pay out the ass for it

[–] NotBillMurray@lemmy.world 10 points 10 hours ago

Love my Kia ev6, and because I got it used it was only like 23k after shipping. Hell of a lot of car for the price.

[–] kent_eh@lemmy.ca 6 points 12 hours ago (2 children)

also Tesla is no longer the best electric car on the market.

Was it ever?

I don't remember a year when they didn't have QC problems while over promising and under delivering.

[–] BlameTheAntifa@lemmy.world 27 points 11 hours ago* (last edited 11 hours ago)

Was it ever?

Sure. When they were effectively the only EV maker on the market. It should be noted that they were also the worst.

[–] orbituary@lemmy.dbzer0.com 8 points 11 hours ago* (last edited 7 hours ago)

Yes, when it was the only one on the market.

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[–] Octavio@lemmy.world 22 points 10 hours ago (1 children)

Sounds like he deserves 29 billion in stock grants.

[–] AA5B@lemmy.world 1 points 2 hours ago

I hate to be seen as defending the guy since he went full Nazi, but …..

Y’all have to remember he get paid in stock Options. When the stock tanks he gets nothing. However since it’s gone crazy over the last several years since they were originally granted, he made an obscene amount of money. He need it to keep rising.

I’d like to see him put his money where his mouth is: let’s see him take the same deal, get paid in options, now that Tesla is tanking. Realistically it was a great car company in a lot of ways and I’d like to see it survive his craziness

[–] MedicPigBabySaver@lemmy.world 19 points 10 hours ago

Musk = POS Nazi.

[–] UltraMagnus0001@lemmy.world 11 points 9 hours ago

Holy fuck! Who knew

[–] AlecSadler@lemmy.blahaj.zone 35 points 12 hours ago (2 children)

Sold my Tesla, will never buy one again. At one point, admittedly, had a CT reservation - canceled and got a GM EV.

Two friends sold their Tesla's and will never buy one again, got Toyota and Hyundai EVs.

Another friend's Tesla lease is up in September, they're ditching it and never buying Tesla again. Unsure what they'll get next though.

Extended family in another state was going to get a Tesla, they just got another gas guzzler instead.

Fuck Tesla. I hope they collapse enough to really really hurt Elon's pocket, they probably won't, but one can dream.

[–] phdepressed@sh.itjust.works 20 points 10 hours ago (1 children)

Stocks remain disconnected from actual worth. The stock price indicates a company with more sales/profit than frickin Toyota which sold over 10 million vehicles compared to Teslas 2 million.

Current market cap of Toyota 285Billion, Tesla 996Billion.

[–] kameecoding@lemmy.world 5 points 7 hours ago

The VW Group alone sold 3x the EVs in Europe as Tesla and are valued at 1/20th of Tesla.

[–] jballs@sh.itjust.works 2 points 8 hours ago (1 children)

What's the GM EV you got and how do you like it? Thinking about buying another EV soon. Probably would have gotten another Tesla if Elon didn't go full Nazi.

[–] AlecSadler@lemmy.blahaj.zone 2 points 7 hours ago (1 children)

Silverado EV. I honestly like it a lot more than I expected and it has grown on me day by day. It is not Tesla-efficient however, but for everything I use it for it performs fantastic and the maintenance is practically non-existent.

My errands around town / daily driver is otherwise an older Chevy Bolt which is just fine as well.

[–] jballs@sh.itjust.works 2 points 7 hours ago

Nice. I was just talking about how sharp those look with a friend a couple days ago. I might hold out until the Rivian R2s come out, but might have to check out the Silverados too.

[–] fittedsyllabi@lemmy.world 72 points 15 hours ago (3 children)

Didn’t think you needed data to come to this conclusion.

[–] Shiggles@sh.itjust.works 102 points 14 hours ago (1 children)

It’s still generally good to back up claims with data rather than your gut. That’s what’s supposed to differentiate you and I from the Magats.

[–] homesweethomeMrL@lemmy.world 11 points 13 hours ago

Yeah but it also leads to years-long gaps where it's "just" gut feeling when we knew all along what it was.

"Scientists discover Trump supporters are narcissistic xenophobic assholes" - yeah we know.

Then corporate news sewers publish it like "see we're on the side of truth" when MFs if you were on the side of truth you would have published this at the time, not four years later.

[–] femtek@lemmy.blahaj.zone 33 points 14 hours ago (1 children)

Data always helps, that's why trump fired all the people with backbones.

[–] ThePantser@sh.itjust.works 12 points 13 hours ago (2 children)

He fired the statistician that said our employment sucked.

If we stop testing then there is no bad news. Should be this admins motto.

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[–] Bob_Robertson_IX@discuss.tchncs.de 23 points 12 hours ago (1 children)

Last week I saw a Cybertruck with temporary plates and I was so confused by what type of a person would go out today and buy a Cybertruck. It isn't like they're even on sale or anything.

[–] anon6789@lemmy.world 15 points 11 hours ago (1 children)

I listened to some podcast a while back that explained why so many businesses were purchasing Cybertrucks, and it turns out there are stacked tax incentives, that due to the immense weight of the truck, it can end up getting 50 or 100% written off as a business expense.

Here is one of the less scummy links I could find.

[–] pelespirit@sh.itjust.works 13 points 10 hours ago (1 children)

It almost seems like it was designed specifically to meet these specs.

Even if a vehicle exceeds 6,000 pounds, it must fall into one of three specific categories to qualify for full Section 179 expensing.

  • Passenger Vehicles with Seating for 9 or More

    Example: Mercedes Sprinter Van (typically used as airport shuttles)

  • Pickup Trucks with a Cargo Bed of at Least 6 Feet that is separate from the passenger compartment

    Tesla Cybertruck falls into this category!

  • Fully Enclosed Vehicles With No Rear Seating

    Example: Amazon delivery vans

[–] anon6789@lemmy.world 9 points 10 hours ago (1 children)

I feel that is a likely situation, probably once they saw what GVW was going to be. That bed being precisely 6ft is probably a good indicator.

[–] pelespirit@sh.itjust.works 7 points 10 hours ago (1 children)

It also explains why it's so incredibly stupid looking.

[–] anon6789@lemmy.world 9 points 10 hours ago

I often see it described as a rolling billboard for businesses to plaster with their logos. I use it to tell me what places to never patronize, so it really does work. Maybe not as attended, but I certainly take notice.

The CT is certainly less phallic than most of the designer's other car designs, so his talents definitely have range.

[–] Wazowski@lemmy.world 32 points 15 hours ago (2 children)
[–] fluxion@lemmy.world 27 points 14 hours ago (2 children)

Yes. According to xAI: "Musk has been killed by violent leftists 5 times this year alone, three of them being by people with very Jewish-sounding last names."

people with very Jewish-sounding last names.

Luigiberg?

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[–] someguy3@lemmy.world 8 points 13 hours ago* (last edited 12 hours ago)

There was a EV show that used to pop up on my youtube that was basically Tesla show. I was wondering what happened to it, looked it up. Their view counts dropped by over half after Musk's Nazi salute.

[–] hddsx@lemmy.ca 12 points 15 hours ago (2 children)

I want TSLA to get to the point where it can’t fall. It’s currently $300+ as of this post. Come on, y’all. Why are you still holding TSLA?

[–] dhork@lemmy.world 12 points 14 hours ago (1 children)

There are theoretical lower limits on the share price, where it can't go much lower. One is the Book Value Per Share, which is the value after all debts are subtractes from all assets, per share. This is the theoretical value per share of the company had to end and all assets were instantly liquidated, with no upside for future revenue at all:

https://www.investopedia.com/terms/b/bvps.asp

The numbers from the most recent quarter show Telsa with a BVPS of $23.98.

https://finance.yahoo.com/quote/TSLA/key-statistics/

They also show that TSLA has more cash on hand than debt, $36B to $13B, and shows an operating profit. The stock price is not likely to crater until they start losing money on a regular basis, and even then they have a pile of cash they can use to stay afloat.

Elon may be a moron, but the people who run their financial side seem to know what they are doing.

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